If I was the studio, I woulda gone after the horror fans instead. Look at all the money the Paranormal Activities have made with virtually invisible budgets. Or look at the success of True Blood which lives in a thin line between horror and black humor. The last film failed not only because it was a bad movie but because it really didn't know what it wanted to be. Action, horror, comedy, CBM...Ghost Rider is a demon. His arch-nemesis is Satan. His heavies are vampires & warlocks. This needs to round the horror genre or yet again it will fail in the eyes of anyone who hasn't read the comic or that doesn't like Cage's action films. I'll hold out for the actual film, but if it ends up being another cheesefest, Sony will have yet again failed at capturing the essence of the character. I got into this comic because of how dark it was. The Dan Ketch saga was just deliciously grim and morbid. For an early 90s Marvel comic, it was really as sinister of a book as you could find. Hopefully N/T read that series.