That's sort of why I was so surprised at the marketing push for GOTG. Because I didn't see a single Thor 2 action figure on the pegs. Then again, I wasn't really looking, but still. Captain America 2 doesn't seem to be having the same marketing problem that Thor 2 had. I think it has a lot to do with the fact that the merchandise from the first Thor film was warming the shelves long after even The Avengers came out. But then again, after two movie appearances, they didn't need a huge marketing push for Thor as much as they do for a lesser known property like Guardians.