...In what order would you make the films, and how much would you spend on each one, while maintaining profitibility as a goal? Here's what I would do: 2008 Fall: Shang Chi ($65 million budget) - I'd start out by testing the waters with a medium/low budget film that could easily recoup its expenses, and would be a low pressure movie to work the kinks out with. 2008 Summer: Captain America ($140 million budget) - I'd aim for this to be one of the very biggest movies of the summer. Get a name actor and director, and hope to set up a very succesful franchise. 2009 Fall: Cloak and Dagger ($75 million budget) - It'd be hard to spend more than this on characters that nobody's ever heard of, but this is at least enough money to give the movie a fighting chance. 2009 Summer: Avengers ($175 million budget) - I know that a lot of people would prefer to set up a whole slew of origin movies first, but that would require delaying this film five more years, and signing actors to very long term contracts, or recasting. With this plan, the most important character (Cap) has been taken care of, and the rest can be introduced to the world through this film. It would be important for Hawkeye, and Iron Man to be played by famous actors who will later be able to carry their own film. I'm not even sure how convinced I am of my own list, but I'll push submit anyway to get some discussion rolling.