I think he means show style.
One thing I noticed is each show said where it's influences and ambitions were (whether they reached those ambitions is a different story). For season one of Daredevil, they mentioned The French Connection. For Jessica Jones they said Chinatown. Luke Cage was The Wire. I don't recall anyone saying anything about Iron Fist. Can anyone remember differently?
Iron Fist Season 2 (if there is one) needs to look at Big Trouble In Little China, the Mortal Kombat series and The Octagon for inspiration.
When Punisher debuts, I really hope that it's something along the lines of Face/Off, A Serbian Film, Dirty Harry, Die Hard, Taxi Driver and Straw Dogs.
And if Marvel and Netflix expand their partnership, it makes sense to do future series this way.
Shang Chi needs to be Hard Boiled meets Enter the Dragon meets Rush Hour with a lot of influence from the video game Sleeping Dogs.
Elektra needs to look at old Sonny Chiba films like The Street Fighter and The Bodyguard along with modernizing elements from old samurai films.
Moon Knight needs to look at Twin Peaks, Jacob's Ladder, Zardoz, Stalker, and Mulholland Drive. Just go full on trip pines with imagery that is often surreal and things that the audience has seen being retconned thanks to an unreliable narrator who hallucinates major events.
She-Hulk needs to take more influence from Ally Mcbeal than anything else.
Blade needs to be like True Blood since it's vampires + NOLA. Adding some elements of True Detective to make it a detective/mystery series also works.
Ghost Rider needs to be Sons of Anarchy crossed with The Exorcist crossed with The Wild Bunch with the soundtrack of Gummo.
Power Pack would be The Goonies and Stand By Me with Superpowers with a tone like Clarissa Explains It All.