I think that general casual fans could be having trouble getting truly excited about SR because it doesn't look like any other comic book film to date. There is something different about the environment all together. It doesn't have that modern X-men look... It doesn't have that light hearted cartoonish Spidey look... It also doesn't have the grounded entirely in reality Batman look... So from the footage we have seen, I think it's quite likely that people aren't reacting to the trailer positive or negative because it doesn't appear like anything we've seen. Everyone got used to a certain dynamic with hollywood superhero films in their look, but Singer is going in a new direction. Is this a problem with casual fans in your opinion?