Solicitations for November 2011 are up. You know what that means...more cynical ramblings!
- Despite the fact that the overall success of the POINT ONE INITIATIVE was modest at best, that is enough for going whole hog on it. To those with memories longer than a month, the POINT ONE INITIATIVE was initially presented to fans, and sold to retailers, as a bold new way to promote ongoing series by offering a story that could entertain both newbies and old fans and set up the next arc. In practice, the best .1 issue was the ASM one, which promoted the debut of VENOM #1, which did very well. It also happened to be the first. Aside for that, the rest of the .1 issues basically served as annuals under another name - not that such a thing stopped Marvel from publishing annuals for some titles anyway (in addition to double-shipping many issues). In fairness, about half the .1 issues sold about the same as a regular issue - but the other half didn't. The ALPHA FLIGHT .1 issue didn't sell even half as well as the #1 issue proper did - and issue #2 saw an over 30% decline. I doubt the new GHOST RIDER is flying off the shelves due to that .1 issue anyway. But, that's no matter. Merely finding a new way to sell annuals in a manner that causes them to sell less poorly than usual counts as a win in the Mouse House Of Ideas, so prepare to get Point One'd until you want to make Number Two all over the place. Hence the downfall of the Big Two - any idea is worth of duplication and overexposure, whether it's an idea that fails, and idea that works briefly, or even an idea that breaks even. This is akin to every baseball player deciding to bunt at every at-bat if one star player managed to get on first base that way FOR AN ENTIRE SEASON. Fortunately, comic books are a cottage industry in which the real rules of economics and supply and demand don't apply, or at least take years longer to hit home.
Wait, didn't Disney just fire Marvel's ENTIRE marketing department, at least for media? Yes, they did.
- I wonder if FEAR ITSELF #7 being dragged along another few Point issues is to do with DC's whole NEW 52 thing clogging the racks by November. While Marvel brass are betting on it to fail, they still have to plan for its success. Thus, more shelf clogging stuff. At the very least, Rogers will get around to realizing Bucky is dead and mope about it. He whined for 45 years when Buck was dead the first time, to the point that he'd rather Rick Jones adventure alongside the Hulk than even share a room with him. I expect at least a single manly tear this time when Bucky was outright butchered on the streets of D.C. by the daughter of his arch foe, and not some moron in a pink mask.
- BATTLE SCARS looks like another anthology mini series, which sell at middling levels. At the very least, Chris Yost and Matt Fraction are bigger name writers.
- Is anyone looking for Norman Osborn and HAMMER to return? No, I didn't think so. What next, the Hood? Can Bendis find some other threat? People criticize some of his crossover issues, but without them, Bendis would have to come up with more enemies for his teams to fight.
- Jason Aaron's big idea is to make the Hulk and Banner two separate entities. Wow, dude, way to innovate...for the 1980's. Even the short lived 90's cartoon, that didn't even last 2 full seasons, paid homage to that saga. Does anyone at Marvel have a new idea? Or even a vaguely inspired one? I mean, we have Gamma-Sharks, to match the Hulk-Dogs we got once. That's a start.
- "Iron Man has to deal with the consequences of his actions." As a former reader of INVINCIBLE IRON MAN, I see that as code for, "this next arc will be 17 issues, at a minimum."
- Two issues of AVENGERS ACADEMY, and it promises a move to the West Coast, the murder of a staff member and a replacement for the cadet who leaves. This cover notes that whatever cadet leaves or dies, it won't be Mettle, Hazmat, or Finesse, which leaves Reptil, Striker, or Veil. While Veil is the one most likely to turn evil despite the odds, I can't imagine the book without her. Reptil is the most popular, as he's from a TV show. Which leaves Striker. Still, if we have female characters like Julie Power and White Tiger showing up, maybe one of the ladies gets it? Tigra DID make Pym promise to take care of her son...which is usually code for "will die soon". At any rate, more of the best Avengers book on the stands is good for me!
- Between a fill-in (Tanarus) and some recent promotions for SHATTERED HEROES or ANGST CAPES or whatever it's called, I think Marvel is seriously planning on axing Thor off for a short while after SIEGE. Which would make it the second time Thor is axed off in about 8 years. It may not last long, as "THE AVENGERS" is next year, but it could last a few months. If so, it would prove David Gabriel's "gaffe" about "a death every sales quarter" to be true after all. Q1 = Human Torch, Q2 = Bucky & USM, Q3 = Thor? What would be REALLY bold is if Marvel didn't have some random schmuck like Tanarus replace the Odinson for a stretch, but had one of their two existing Thor stand in's - Tarene or the newest Thunderstrike - pitch in for a bit. I mean, when DC did that with Steel and Superboy, that merely created two modestly successful spin-off's that sold more comics and whatnot. Maybe once, Marvel could rip off a strategy that actually WORKED? I know, I'm a mad man.
- JOHN CARTER: A PRINCESS OF MARS is still the funniest title that isn't intentionally so. It proves whoever is in charge of comic titles at Marvel needs to be replaced. Seriously, whoever that person or persons is, seriously thought a comic named ARCADE DEATH GAME would sell better than AVENGERS ACADEMY GIANT SIZE.
- Suddenly, there are 4 Ultimate titles again. Didn't Marvel learn anything?
- After the success...or not...of X-MEN ORIGINS, we'll now get AVENGERS ORIGINS. Can anyone tell a film is about 10 months away?
- "This is what you've been waiting for" for AVENGING SPIDER-MAN? No, Marvel. I was not waiting for yet another ASM spin-off, to go with the successful VENOM and the failure of WEB OF SPIDER-MAN and SPIDER-GIRL. No, I was not looking to see Joe Mad get off his couch from designing PLAYSTATION characters to decide to draw comics for a few months and wind up publishing about 3 issues of material. He's never once been able to maintain a monthly or even bi-monthly schedule, even in his prime in the 90's. Sure, Zeb Wells is an okay writer, but I don't think anyone was asking for a return of SPIDER-MAN TEAM UP, especially since Spidey's heroic buddies show up so often in Dan Slott's BIG TIME.
- So, Dan Slott follows up SPIDER-ISLAND with...the Vulture. Wow. That's like following up KANG DYNASTY with random A.I.M. fodder. Hopefully it won't be the "new" one, who is some sort of vampire cannibal thing. Still, maybe Slott will prove me wrong, in a good way. Here's hoping!
- VENOM #9 seems to suggest that things don't go well for Flash; the symbiote may end up winning. Looks solid, and this remains one of Marvel's more surprisingly solid spin-off's.
- At the very least, Brubaker can keep most of his CAPTAIN AMERICA arcs under 6 issues. Why can't Fraction take notes? CAPTAIN AMERICA REBORN was only 6 issues because Marvel basically ordered him to!
- Ah, yes, the big FANTASTIC FOUR #600. I cynically expected it to be priced at $5.99, but even I was wrong - it's $7.99. Now, the solicitation promises 104 pages of content, but so many times, reprints and/or Handbook Bio's count as that total, as do ads. It does seem like FANTASTIC FOUR will be bridging off FF with it's numbering intact to do a "return of Johnny" story while FF continues, much like INCREDIBLE HULK and HULK did. It makes no sense in terms of basic math, perhaps sense is the wrong thing to demand out of superheroes. At any rate, the "death of Johnny" and relaunch of FF has boosted sales for the franchise, at least since the start of the year, so I do understand the motivation to spam. It'll fail, because the FF can't support two titles and never have - Marvel have tried and failed twice under Joe Q's tenure, but now it's Axel's turn.
- DAREDEVIL #6 has the titular hero taking on a masked luchadore. Couldn't we have one whose mask didn't look like Rey Mysterio's? There are other luchadore's, y'know. And couldn't we use a character who was already created, like El Muerte? Still, should be fun.
- By issue 6, ALPHA FLIGHT is now past FEAR ITSELF, even if the story has little to do with it. Marvel has invested 9 issues into this, which is pretty gutsy. The story has been solid so far, and at least the debut issue sold well.
- Magus will return in ANNIHILATORS: EARTHFALL? Interesting. Still, I think what held ANNIHILATORS back is that DnA seem to not have a real voice for any of the leads like they did for Nova and Star-Lord, or how they do for Misty and Paladin in H4H. It reminds me of events like ANNIHILATION CONQUEST or WAR OF KINGS where the star characters would change, but would lack some oomph.
- At least Marvel has a sense of humor with SHAME ITSELF #1
- HERC #10 and IRON MAN 2.0 #11 are two low sellers who I cannot imagine lasting beyond a 12th issue, and in fact, such an issue may be a miracle. Sales are in the gutter. Still, HERC's at least fun. I'll keep reading it.
- Every now and then, Marvel sells something that anyone can tell will sell like rubbish. This month, Marvel has two of those; LEGION OF MONSTERS and SIX GUNS. At least the former is a mini.
- More T-Bolts double-shipping. Hopefully the quality improves because despite Parker, it is starting to bore me.
- VILLAINS FOR HIRE #0.1 is the relaunch of HEROES FOR HIRE, which looks to be canned by issue 12. The collection of villains seems odd, since there are PLENTY of villains who would work for a paycheck and aren't maniacs. Batroc (and his Brigade), Taskmaster, Shocker, and so on. At least Speed-Demon was a Thunderbolt once, although Atlas was, too, and he once was a "hero for hire" in LAST DEFENDERS too!
- WOLVERINE & THE X-MEN seems to be promising the return of...Karoka? Interesting.
- Marvel will now be up to six main X-Titles, not including ASTONISHING or Wolverine titles. WOLVERINE: THE BEST THERE IS is also floundering in sales and surely can't be lasting much longer.
- MAGNETO: NOT A HERO has to be the most blunt title in a while. I am waiting for NEW AVENGERS: OVERRATED RUBBISH or INVINCIBLE IRON MAN: OVERLONG TEDIUM now.
- Not even the Runaways will get me to read DAKEN: DARK WOLVERINE.
- X-Factor's solicit is promising the death of a team member. If I had a penny for every X-Men solicit or cover that promised a fresh body, I'd be a billionaire. Or at least have about $157 bucks. But that's still a lot!