It's not a symbiote-like suit. So, you dislike it because it was for "pure shock value". No offense, but half the time in ALL comic books, not just Spider-Man comics half the crap that happens is for pure shock value.
Like Bucky returning in Captain America. Jason Todd returning in the Batman comics. Blue Beetle having his brains blown out. Hal Jordan returning to the Green Lantern mantle. Infinite Crisis was a gigantic story filled with nothing BUT shock value.
So, yeah, the unmasking was there for shock value. And, yeah, Marvel and Joe Quesada want to make money. How else do they stay in business? How else do they keep producing these comic books and paying the writers and artists to do this job? You think that by having Peter Parker and Mary Jane living in their tiny crapbox apartment in Soho while Peter fights the villain of the month each issue is going to put the same amount of money or more of it than what's going on now?

Not that it justifies what is going on, there have been crappy storylines, but the unmasking is far from being a horribly written storyline so far. Spider-Man fans are just angry because they feel that his secret identity is like the freakin' ring from the Lord of the Rings. PRECIOUS!! MY PRECIOUS!!!!!!!

The storyline has been developing for quite some time. If you didn't think that mask was coming off in the near future when he joined the New Avengers you were living in a TRUE fantasy world, because ever since he joined the team it's just been one giant build up to this mask coming off, and the superhuman registration act was the straw that broke the camels back.
And, yes, I agree with you on one point...I like the stories that this opens up and I'm having the time of my life with Spider-Man comics, the same way I was having a blast with the Clone Saga about 10 years ago. If I weren't such a liberal Spider-Man fan when it comes to new story possibilities I'm sure I'd be screaming "He's out of character! He's out of character!". But I'm not because he isn't out of character. Everything is right there in front of your face inside the pages of Amazing Spider-Man, New Avengers, and in Civil War (preludes and the miniseries). I can't stop people from being angry, and until people put senseless anger aside at a suit, stinger, Sins Past, The Other, and whatever else bugs you...you'll probably never enjoy the Spider-Man books again, and I truly feel sorry for you and other posters who feel so angry.