Leading Off: Kobe's new shoes seem risky
By Bill Bradley
[email protected]
What price marketing glory? For Kobe Bryant, it's apparently worth risking injury.
Last week, Bryant debuted his latest Nike shoe, the "Zoom Kobe 4 Cut," a low-cut basketball sneaker expected to retail at about $120. He's playing in those as part of an ongoing five-year, $40 million shoe deal.
What's the big deal? Very, very few NBA players use low-cut sneakers because they offer little ankle support. If they don't wear high tops, then they tape their ankles heavily and even that doesn't offer the support of high tops.
So why is arguably the best player in the world taking such a chance?
"High-tops really don't do much for you," Bryant told the Associated Press. "If you're going to roll your ankle, you're going to roll it. It kind of is what it is."
That worn-out cliche doesn't fly. It seems as if Bryant, who was involved in the shoe's development, is rolling the dice with his career just to sell shoes in the mall.
In a sport where so much time is spent in the air, there is something that seems very dumb about compromising on the landing gear.