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Because Justice League is one of the most successful franchises in DC's line-up -- more so than than the individual parts outside of Superman and (maybe) Batman. It has had the longest running cartoon series in the "Super Friends" running 13 years and the characters are well known by many generations of viewers. Furthermore George Miller is a good director. He has made great films like those in the Mad Max series, "Lorenzo's Oil", "The Witches of Eastwick", and most recently, "Babe: Pig in the City" and "Happy Feet". The one distinction that can be made about him is that he has done well with very little money and talent. That is why I don't think people should knock the guy. We shouldn't let our selves be blinded by the Batman and Superman franchises, for they have proven that they can hold their own. So what if TDK is doing well and may get Heath Ledger an Oscar. Neither that film nor the Justice League franchise should have any bearing on each other (except for the hope that the presence of Batman may draw more fans to a Justice League film).
But why not just wait a bit longer ? There is no rush, let the Batman franchise run it's course and then do JL, casting some nobody in a role made popular with the current cinema going audiences, by one of the best actors in the world just makes no logical business sense.