Kim Masters said:When Marvel began financing its own movies, the company made unconventional choices for directors such as Jon Favreau (Iron Man) and Kenneth Branagh (Thor). But both are said to have moved on in large part because Marvel was not willing to make the type of deal directors expect after launching a franchise. Feige now seems increasingly confident in managing the movies himself, relying on fresh directors to execute his vision. "They actually do good things for these filmmakers," says one talent rep. "Who was Shane Black? But Iron Man 3 — totally entertaining."
When it comes to creative decision-making, a source with knowledge of the players says Perlmutter is largely reliant on the soft-spoken Feige, who has found a way to accommodate his boss while getting what he wants. "Kevin never says, 'I would pay you, but Ike won't let me,' " says an exec who has worked on the films. "He's kept to the company line — always loyal to Ike." But Perlmutter's longtime associate Alan Fine, president of Marvel Entertainment, runs the creative committee, and chief counsel David Galluzzi takes the lead on dealmaking.
As the highly detail-oriented man in charge of Marvel's creative strategy, Feige works closely with a team that includes Louis D'Esposito, who runs physical production, and Victoria Alonso, who handles effects and postproduction. The line between creative and production blurs on Marvel films. "Louis understands how films physically get made but with a more creative bent," explains one source. "He has sort of created a situation where he hires people almost apart from the director — a conceptual artist, this and that — because they're part of the Marvel brand." (Production designer Charles Wood, for example, moved from the Thor sequel to Guardians.)
While on most movies the power resides with the director and top stars, at Marvel those players have little influence. "They view the director as executing their vision," says an exec involved with the company. Another says Feige monitors filming so closely that rather than wait for dailies, he's often on set and "sees the takes as the directors see the takes."
Another distinctive Marvel trait is the assumption that a film can be shaped in postproduction, which is Alonso's domain. "If you're a director and 75 percent of the script is good, you have to rely on them to finish and complete the movie," says this observer. An exec with experience on Marvel movies concurs: "The approach is more like animation than live action — 'We can tweak it.' "
Underlying Marvel's success, says one talent rep, is that "they know what their brand is, and they stick to it. … The minute you deviate, like Patty Jenkins [fired in 2011 as director of the Thor sequel], they get rid of you." But this source notes admiringly: "They manage to not just change the outfits of their superheroes. They've actually created a Captain America brand versus a Thor brand versus an Iron Man brand."
The tantalizing question now is whether Marvel can create a Guardians of the Galaxy brand and an Ant-Man brand. "Now they're trying some lesser characters, and it's a little more creatively risky," says an executive with Marvel experience. "But who knows? If you can sell Captain America, maybe you can sell Ant-Man."
Peyton Reed talks more about Ant Man at SDCC
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If you dont think this is funny you deserve a scissor kick
Yea, same here. I would prefer a comedic tone over a straight-up comedy. But I'm just saying that there is evidence that they're looking to take a more comedic route than usual with this one. Even if that's case, though, it could work out excellently. It's not like they'll have Brick killing a guy or anything.I dont want a comedy, I want an Ant Man film with some humor in it. It should be just like the other MCU films. It should be organic to the story not just thrown in for the hell of it. I dont expect Hank Pym and Scott are gonna bust into a rendition of Afternoon Delight in a scene etc.
Yep, saw your posts in the other threads, you're just being a negative minded person at the moment, and I don't blame you for that and with all your concerns BUT you're dealing with MARVEL, when was the last time they've deliver a BAD Film? Let that sink in.........none! IM2, TIH, TDW (opinion-based but in the eyes of the general public it was a success BO Wise).
You're focusing too much on the negative ends when at the end of the day everything is positive with this film MOVING FORWARD and this will be the first film AFTER the AVENGERS: AOU, last movie that did that? IM3, how it turned out? a BILLION+ my friend.
Just sit back, relax and enjoy as the MCU unfolds upon us all.
TDW definitely raised the bar despite mixed reviews.
What mixed reviews? It got 89% on Rotten Tomatoes.
http://filmschoolrejects.com/features/peyton-reeds-fantastic-four.phpThis weekend a small group of people will come out of Ant-Man, thinking, “What would’ve Edgar Wright’s version been like?” What they should really be asking is, “What would’ve Peyton Reed’s Fantastic Four looked like?” Over a decade ago the director behind Ant-Man, Down with Love, and Bring it On was attached to helm the superhero movie at Fox, before Tim Story (Ride Along) stepped in to helm the forgettable 2005 film.
In the 10 years since that Fantastic Four film the superhero genre has come a long way. Story’s picture is incredibly dated, both as a movie and a comic book adaptation. It’s a goofy and as light as a gum wrapper. With Josh Trank‘s dour reboot coming up, hopefully Fox finally gets these characters right. As much as new interpretations are welcomed, it’s still a little disappointing we’re getting a dark Fantastic Four movie, when the stories themselves are often so much fun. Maybe Trank’s film will be fun its own way, but it doesn’t appear to have the appeal of the comics, which Reed clearly understands.
Ant-Man, tonally, hits the sweet spot — taking its drama and conflicts seriously enough, but also knowing audiences want to see a dude flying around on an Ant. “I think there are a lot of tonal similarities,” Reed says, comparing Ant-Man and the vision he had for Fantastic Four. “Visually, one of the things we always talked about — and this was 2003 — was The Fantastic Four as daytime superheroes. They don’t have secret identities. They’re very much a part of the fabric of Manhattan. In that universe, if you go to New York to the Empire State Building or the Statue of Liberty or the Baxter Building, it was all a part of that. We talked about it being a ’60s period movie, but Fox at the time was not into it.”
“Audiences don’t want to see period pieces” is one of those studio notes that never ceases to die, so it’s not surprising Fox wasn’t into a Fantastic Four movie set in the 1960s. Reed, however, did have an idea for how to modernize the characters — by make them super stars. “We wanted to do a structure that was like A Hard Day’s Night,” he explains. “At the beginning of a working day in Manhattan, you’re in line at Starbucks and someone runs in, ‘Hey, the Fantastic Four is fighting right around the corner!’ People run out of Starbucks and the camera flies around the corner to this splash page imagery, where the Human Torch is flying, The Thing is fighting, and it’s just chaos. Really, Joss’ first Avengers movie had that feel — it’s broad daylight. There was a time when you just didn’t have the technology, so a lot of those fights took place at night. We thought having it take place in the city during the day would’ve been a lot of fun. They were kind of modern celebrities. There were a lot of different versions of it, but that was a movie I really wanted to make.”
Luckily for Reed, though, if he did make Fantastic Four, he probably never would’ve directed Ant-Man. As Reed calls it, this was a “long con” to get to where he is today. Some of the ideas Reed mentions hadn’t been done around 2005, so it sounds like we would’ve seen a truly original superhero movie. As for the upcoming reboot, Reed is hopeful. “I’m psyched to see Josh Trank’s movie,” he says. “I’m a huge fan of Chronicle. I know nothing about the new Fantastic Four, except for the ads everybody has seen. I hope it’s good. I want all of these movies to be good.”
I'm not getting what is "underside" and really scandalous about this. Not to mention...I mean...Jon Favreau did come back for Iron Man 2. He still worked on Iron Man 3 too.How Marvel Became the Envy (and Scourge) of Hollywood
Ike Perlmutter has become one of the town's most feared (and frugal) moguls. Now, as "Guardians of the Galaxy" takes the $6 billion-grossing brand in a new and risky direction, insiders open up about the never-seen executive's ironfisted style and the underside of a superhero empire.