Prime-Time Ratings:
Thursday 11/15/07
The following results are based on the fast affiliate ratings (Live Plus Same Day data)
-Total Viewers:
CBS: 16.85 million, ABC: 12.98, NBC: 8.06, Fox: 7.81,
CW: 3.69
-Adults 18-49:
CBS: 5.1 rating/13 share, ABC: 5.0/12, NBC: 3.7/ 9, Fox: 2.5/ 6,
CW: 1.5/ 4
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Note: Any prior rating results are based on the final nationals. Also, since the level of DVR penetration has increased from 9 percent in early 2006-07 to approximately 20 percent at present, the overall results may be negatively impacted.
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-Yesterdays Winners:
Survivor: China (CBS), CSI (CBS), Greys Anatomy (ABC), Without a Trace (CBS)
-Honorable Mention:
Are You Smarter Than a 5th Grader? (Fox), The Office (NBC)
-Yesterdays Losers:
30 Rock (NBC), Scrubs (NBC), Womens Murder Club (ABC)
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-Ratings Breakdown:
Led by Jorja Foxs departure on CSI, CBS finished first in both total viewers and adults 18-49 on this third Thursday of the Nov. 2007 sweeps -- one tenth of a rating point (or two percent) above second-place ABC in the demo. A distant third in both categories was NBC, followed by Fox and the CW.
First in the 8 p.m. hour was CBS Survivor: China, with 14.76 million viewers and a 4.8 rating/13 share among adults 18-49. One year earlier, the Cook Islands edition averaged 15.35 million viewers and a 5.3/14 in the demo. Tied for second was ABCs deteriorating Ugly Betty (Viewers: #2, 10.73 million; A18-49: #3, 3.5/10) and NBC comedies My Name is Earl (Viewers: #4, 7.97 million; A18-49: #2, 3.6/10) and 30 Rock (Viewers: #4: 6.47 million; A18-49: #3, 3.2/ 8). Comparably, Ugly Betty was down by 2.22 million viewers and 10 percent in the demo from the year-ago evening (Viewers: 12.95 million; A18-49: 3.9/11 on Nov. 16, 2006).
Also airing in the 8 p.m. hour was Foxs Are You Smarter Than a 5th Grader? (Viewers: #3, 9.60 million; A18-49: #4: 3.0/ 7), which remains a significant improvement over year-ago occupant The O.C., and
Smallville on the CW (Viewers: #5, 4.49 million; A18-49: #5, 1.9/ 5).
At 9 p.m., CBS CSI netted an above average 21.29 million viewers (#1 for the evening) and a second-place 6.4/15 among adults 18-49. First in the demo was Greys Anatomy on ABC (#1 for the evening: 8.1/19), with a second place-finish in total viewers (19.28 million).
Also airing from 9-10 p.m. was NBCs The Office (Viewers: #3, 8.86 million; A18-49: #3, 4.8/11) and Scrubs (Viewers: #3, 6.04 million; A18-49: #3, 3.2/ 7), Foxs Dont Forget the Lyrics (Viewers: 6.01 million; A18-49: #4, 2.1/ 5), which fits well out of Are You Smarter Than a 5th Grader?, and the
CWs Supernatural (Viewers: #5, 2.89 million; A18-49: #5, 1.2/ 3). Worth positively noting for The Office was growth of 50 percent among adults 18-49 out of lead-in 30 Rock. Say what you want about 30 Rock, but it will never be anything more than a core favorite.
At 10 p.m., CBS Without a Trace led with a solid 14.49 million viewers and a 4.1/11 among adults 18-49. Next was NBCs veteran ER (Viewers: 9.52 million; A18-49: 3.8/11), which was down by a hefty three million viewers and 31 percent among adults 18-49 from the year-ago evening (Viewers: 12.52 million; A18-49: 5.5/15 on Nov. 16, 2006), followed by a Thursday edition of Womens Murder Club on ABC (Viewers: 8.93 million; A18-49: 3.3/ 9). Retention for Womens Murder Club out of Greys Anatomy was just 46 percent in total viewers and 41 percent among adults 18-49.
Source: Nielsen Media Research data
http://pifeedback.com/eve/forums/a/tpc/f/63310451/m/39810768
t:
Maybe BW would do better on cable - Sci-Fi Channel, perhaps? I dunno. Point is, the female superhero angle just isn't selling today. I seriously doubt CW would have much success with a Supergirl spin-off, no matter how much they try to promote LV.
