OK.
Sure thing.
He is a contender, the fact is there are a lot of conservatives who don't like the current field.
Rudy, while the man who cleaned up new york and Americas mayor, has some positions that will disqualify him in many conservatives eyes. Abortion and Gun contro being the biggies.
McCain on the other hand has great National Security credentials as well, but again hes very liberal on some key wedge issues.
Mitt as Matt poointed out, does have charisma, and looks to be carrying the banner of the fiscal conservatives, but again he has very troubleing, and mutable opinions on Abortion.
The fact that there are no truly conservative candidates has many feeling pretty damn disenfranchised, and in the mean time newt is seperating himself from the feild, not just in his positions and rhetoric, but in his approach. The fact that he hasn't announced he will run also puts an air of mystery about him. His current narrative is " I would rather discuss solutions than candidates" which after what the republicans did to stay in power (medicare part D, Massive spedning etc) is striking many as both noble and self sacrificing.
Not to mention on a purely strategic level he is the man who planned and lead the republican takeover lo those many years ago.
So while you wouldn't vote for him, there are many who would, and as the campaign heats up, and gets dirtier, those who are sick of "politics as usual" are going to see the difference in his appraoch more and more, and hes going to look more and more attractive.
But hey your probably right I mean hell that was nothing more than unitelligible troll baiting right?