Shazam Shazam! Box Office Thread | Early Predictions

[Johnglen]

What people thought it would do before release speaks volumes. The rest is sugarcoating and excuses. The posts are there for anyone to see. Oh and yeah this “the character is unknown” is completely irrelevant. “Pirates of the Caribbean” were unknown, GOTG were unknown, ant-man was unknown. If you make an attractive movie people will come.

 

[Micromind]

People didn't care about this character, well most of those who actually saw the film did, they liked it. Those who didn't (who are in huge numbers) didn't care about this movie, so what's the point ?

You cannot say the sequel won't be successful just because few turned-up to see the first Shazam movie, this is not too different from what happened with Batman Begins, which did just OK business but was popular movie on DVD, then TDK was successful. (Assuming that the sequel will be better than the first Shazam movie)

For a character to work they first have to see the movie, so maybe more people will watch the movie on DVD/ Bluray /Streaming and maybe they will like it and then they will go to see the sequel.

The argument that it should have done better just like POTC and Ant-Man is ignoring the impact of MCU juggernaut like Endgame. Endgame effectively doomed Disney's Dumbo and Liongate's Hellboy. POTC and Ant-Man movies didn't have to face such intense competition.

Shazam barely survived.

 

[2kt09]

You cannot say the sequel won't be successful just because few turned-up to see the first Shazam movie, this is not too different from what happened with Batman Begins, which did just OK business but was popular movie on DVD, then TDK was successful. (Assuming that the sequel will be better than the first Shazam movie)

I finally got around to seeing this. If anyone's seen the Power Rangers movie from 2 years ago, you can totally get why Shazam! did as well as it did. Far less action than even that movie and surprisingly less funny than I assumed it would be.

 

[daddydivine]

A sequel can used to address a lot of complaints. Look at the winter soldier. Cap went from the d list to "how will we survive without Chris Evans" in the span of 2 movies.

 

[Micromind]

I finally got around to seeing this. If anyone's seen the Power Rangers movie from 2 years ago, you can totally get why Shazam! did as well as it did. Far less action than even that movie and surprisingly less funny than I assumed it would be.

Interesting comparison. So are you saying that Shazam could have performed worse ?

Power Rangers (2017) had perhaps, more name recognition than Shazam.

Budget for Power Rangers was same as Shazam's budget, $100 M. But it was far less successful (especially overseas despite having more humor and action, which is ironic in itself, as common perception is that overseas audience like movies with more action and more humor, not "American humor" like Shazam had.)

Power Rangers (2017)


Domestic: $85,364,450 60.0%
+
Foreign: $56,972,790 40.0%
---------------------------------------------
= Worldwide: $142,337,240

Power Rangers had 49% RT rating with 65 % audience rating compare this with Shazam's 90% RT rating with 85 % audience rating, meaning it did better in terms of Both Box Office collections and Critics/ Audience ratings.

 

[2kt09]

Interesting comparison. So are you saying that Shazam could have performed worse ?

I underestimated how little wow factor Shazam! had. I thought for sure if stuff like the Sins or the Shazamily were in the marketing, that should be enough to gross enough, but those elements aren't that eye-catching. Regarding the "American humor", Shazam! certainly felt more broad in that aspect.
This feels like a case of horror filmmakers who knew how to build suspense yet were very out of their element in making a modern superhero flick.

 

[Micromind]

I underestimated how little wow factor Shazam! had. I thought for sure if stuff like the Sins or the Shazamily were in the marketing, that should be enough to gross enough, but those elements aren't that eye-catching. Regarding the "American humor", Shazam! certainly felt more broad in that aspect.
This feels like a case of horror filmmakers who knew how to build suspense yet were very out of their element in making a modern superhero flick.

I think filmmakers did get lot of the things right that needed to be in a Shazam's origin movie. So, I don't agree that director looked out of his element in this.

 

[8ulk87]

It's not a boxoffice hit by any sense of the imagination. The thing is, it didn't need to be to get a sequel. They kept the budget and marketing low (140-150m total), and squeezed out a small profit (10-20m). Coupled with the good reviews and DC's desperation for quality acceptance, it "did well enough to get a sequel".

Yes it did.

It made a small profit of around $20 mil and will make additional cash with the merchandizing and DVD/BluRay sales on top of decent critical response from audiences and critics which guarantees a sequel albeit without any budget increases.

The thing is there is no guarantee the sequel does better if they fail their marketing campaign again like they did with this one.

Personally i ll never understand why Shazam didnt manage to gross $500 mil being as good as it is but at least Warner Bros deserves this (and much worse) so i feel a little bit better about the whole subpar boxoffice thing.

 

[2kt09]

I think filmmakers did get lot of the things right that needed to be in a Shazam's origin movie. So, I don't agree that director looked out of his element in this.

It felt strangely dated & conventional.
I expected more from the emotional family-related stuff I read so much about.
I'm guessing the sequel would get to be more zany since they got all these doors to other worlds.

 

[Invader Joker]

A profit of 20 million is kinda pathetic for a superhero movie nowadays.

 

[I Am The Knight]

Yes it did.

It made a small profit of around $20 mil and will make additional cash with the merchandizing and DVD/BluRay sales on top of decent critical response from audiences and critics which guarantees a sequel albeit without any budget increases.

The thing is there is no guarantee the sequel does better if they fail their marketing campaign again like they did with this one.

Personally i ll never understand why Shazam didnt manage to gross $500 mil being as good as it is but at least Warner Bros deserves this (and much worse) so i feel a little bit better about the whole subpar boxoffice thing.

Yeah that's the thing people are not considering. The sequel will not get a great budget increase to really take this to the next level. The CGI in this film was already questionable. Shazam could be the next Superman but it won't get there by delivering another small movie.

 

[Johnglen]

A profit of 20 million is kinda pathetic for a superhero movie nowadays.

and even that profit is not a sure thing actually. People are just speculating a tiny, for these days, marketing budget for the movie to make it seem profitable. Again it is sugarcoating.

 

[Mysteryman]

If they increase the budget, they have to worry about increasing it too much or they cant make their money back.
It would be a better idea to cut the budget by to at least 60- 65 million less action or big stunts, more thrills.
Also,I understand that they wanted this to be Big with Superpowers but I would argue that the Tom Hanks character not only was more likeable but he had a sweetness to him that Shazam/Billy(Zachary Levi) lacked.

 

[Erzengel]

You cannot say the sequel won't be successful just because few turned-up to see the first Shazam movie, this is not too different from what happened with Batman Begins, which did just OK business but was popular movie on DVD, then TDK was successful. (Assuming that the sequel will be better than the first Shazam movie)

TDK changed the genre but it also benefitted from being a movie about probably the most popular comic book characters and heavily praised.

A sequel can used to address a lot of complaints. Look at the winter soldier. Cap went from the d list to "how will we survive without Chris Evans" in the span of 2 movies.

Although, I would call Cap a B-lister, he works a little bit different from Batman as we don't go from The First Avenger to The Winter Soldier. Cap benefits from coming off another genre changer with the Avengers.

And before anyone says, I'm dooming Shazam sequel, I'm not. It's common for a sequel to surpass it's original, my point is that Batman and even Captain America had other things going for them that I'm not sure Shazam has/will have. Not all these comic book franchises exist equally.

What can Shazam 2 bring to get it over the next hurdle? The quality was there for Shazam and shown by the critics.

 

[TMP98]

Personally i ll never understand why Shazam didnt manage to gross $500 mil being as good as it is but at least Warner Bros deserves this (and much worse) so i feel a little bit better about the whole subpar boxoffice thing.

Why does Warner Bros. deserve this lmao. For producing a great superhero film?

 

[Mandon Knight]

Only big bucks made makes a movie magic

 

[TheUndertaker]

The naysayers decided to show up today

 

[Micromind]

Negative Nancies

 

[8ulk87]

Why does Warner Bros. deserve this lmao. For producing a great superhero film?

No they deserved this for ruining the DCEU and Justice League because their CEOs are a bunch of useless morons who think they know how movies and audiences work. They dont.

A 2 hour mandate is proof they are complete morons. Its the perfect indication of their stupidity and cluelessness.

You mandate a good movie not a run time.

 

[TMP98]

No they deserved this for ruining the DCEU and Justice League because their CEOs are a bunch of useless morons who think they know how movies and audiences work. They dont.

A 2 hour mandate is proof they are complete morons. Its the perfect indication of their stupidity and cluelessness.

You mandate a good movie not a run time.

Yeah, the old regime sucked and was full of creeps. I'm happy Justice League under-performed since I hated that film.
Not sure why I'd wish my favourite DCEU film, and one of my favourite superhero films of the last few years, should suffer financially for the actions of the old regime; especially after the lesser DC film about fish people (starring a character from the failed JL) made $1.15 billion, and Joker looks like it'll be huge based on trailer views/impact.

 

[DlAMONDZ]

A direct sequel will probably decrease. Despite the low BO numbers people loved BB and it showed in it's legs. Can't say the same here

A sequel is gonna need a really good hook. But as it currently stands there is none. No crossover to include him in to boost his rep and The Rock wants his own movie first

 

[SomeOldGuy]

OS update:

Total Lifetime Grosses
Domestic: $137,133,798 38.1%
+ Foreign: $222,700,000 61.9%
= Worldwide: $359,833,798

 

[Mandon Knight]

So about $363m an end target then ?

 

[SomeOldGuy]

So about $363m an end target then ?

Yup.

 

[MahvelBaby!]

I feel confident that the sequel will preform much better.