You know I'm cool with people posting opinions that I disagree with but I 'm not cool with people who make asinine comments and pass them as facts.
You wanna talk superman sales figures, lets talk about that;
Smallville is still the longest running superhero show of all time and when it debuted I had 7 million viewers, which is double what any of the CW shows are doing now.
Superman doomsday is still DC's highest selling DTV animated movies, more so than any of the batman ones.
Superman earth one (VI-III) all made the newyork times top seller lists.
Man of steel might've underperformed (due to it's divisive nature more than anything) but the film made 129 million by the end of it's opening weekend, breaking the june opening record at the time all the while being the highest opening for a superhero origin (at the time) and being the 2nd highest opening for a non sequel (at the time).
Internationally the film opened massively as well (slightly beating Amazing Spider-man's opening and destroying Batman begins).
Lastly stop talking about superman isn't being popular in "your generation" as if you're a representative of said generation. You wanna talk popularity polls, check out this poll where superman destroys both bats and spidey voted on by over 130 thousand people:
http://comicbook.com/blog/2012/12/2...er-man-and-batman-in-greatest-superhero-poll/
Now that doesn't mean that superman is more popular than either but it sure as hell alot more credible than the "my generation" crap that you're pulling out of your a**.
Any character is only as strong as their portrayals, remember that Batman was a dead franchise when Nolan took over and it wasn't until 2008 when the character regained it's popularity.
Spidy was struggling due to AMS2, so much so that sony had to get marvel's help and once upon time B-character like Iron man is being used to get people excited again about Spiderman, one of the most popular characters of all time.
Superman needs care and attention like any other character and all it takes is a winter soldier or an xmen first class or a batman begins etc.....to get some excitement back into the character.