I didn't have midnight showings for Star Trek at my theatres here and I think they just showed them on Thursday instead of at midnight so it can be seen as equal. The fact that it opened in less venues than Wolverine and has already caught up says something.
The early Thursday shows weren't even advertised. I went with a group of people who were planning to go to a midnight show. When we got to the theater early to get in line it was only then that we realized there was other shows. Other people arriving to get in line were also unaware of the earlier shows so someone dropped the ball with that ad campaign. Our entire group hadn't arrived in time for the 9pm show so we had to wait for the next one but at least we got home before 3am.
I went to see Wolverine a couple of days later and it had already been relegated to one of the small auditoriums. There were about a dozen of us in the theater which is pretty bad for a weekend.