Movie Title:
Territory:
Please list all markets
that apply.
Submitted by:
Movie Release
May
Date:
Amazing Spider-man 2
2014
1
Brazil
Local Office
ROBERTA HICKSON
Promotional
Company
Website:
Promotional Company: Superlegal Brinquedos
Promotional Company Name:
Business Contact
Leandro Klein / Roberto Prato
Information
Address:
Agent
www.superlegalbrinquedos.com.br
E-Mail:
Telephone #:
+55 51 8171-0510
Fax #:
[email protected]
Rua Jaci Porto, 120 Bloc 1 e 2 - São Leopoldo/RS
Promotional Company Name:
Legal Contact
Information:
Telephone #:
E-Mail:
Fax #:
Promotional Company Name:
Financial Contact
Information:
Telephone #:
E-Mail:
Fax #:
Category:
If you selected OTHER,
please describe here:
Retail
Non-Exclusive
Exclusive
Scope of Exclusivity:
Type of
Promotion:
No other picture tie-in during the Promotion Period.
Brand description:
Promotion Start Date:
Media
Cinema
Superlegal is a specialized toy store (part of BRX3 Group), with 23 stores spread in south Brazil (2 baby stores and 1 outlet).Focused in shopping centers but also in
street stores.
April
19
Promotion End Date:
2014
Sell Off Period Start
Date:
Brief description of
promotion:
Brand/
Retail
N/A
May
11
Sell Off Period End
Date:
2014
N/A
Please include the Type of Program (Contest [skill involved], Sweepstakes [random drawing], Gift with Purchase, Image Campaign, etc.) and Prizing (Film themed
merchandise, Two Tickets to the Local Premiere, etc). If there are Promo Items, please refer to the Promo Items/Premiums Only section at the bottom of the form.
Mechanic: Spend R$100,00 in Marvel products and win na exclusive Mini Ball of your favorite Super Heroe.
Please include the Types of Distribution Channel (Supermarket, Hypermarket, Shopping Mall, etc.) and the Number of Locations for Each Type.
Distribution Channels:
Total Stores: 20 - The material will be up for 20 days
Guaranteed Media
Buy/ Above the Line
Advertising
Description: Please include the Number of Spots Created, Length of Each Spot in Seconds, Total Number of Times Each Spot Aired, and Total
Number of Channels Each Spot Aired. Also, if there are Mentions, include the Number of Mentions and On What Programs the Mentions Appear. If
there is no TV, write "N/A".
TV
Description: Please include all Types of Outdoor (Bus Ads, Billboards, etc), Size of Each Outdoor Piece, and Total Number for Each Type of Outdoor.
If there is no Outdoor, write "N/A".
Outdoor
Description: Please include the Size of the Ad, the Number of Ads for Each Size, the Type of Print Each Ad Appears (Newspaper, Magazine, etc), the
Type of Ad (Color or Black & White), and the Total Combined Circulation of ALL the Print Ads. If there is no Print, write "N/A".
Print
Radio
Online (ATL)
In-Cinema
Spot
Description: Please include the Length of the Spot in Seconds, Number of Times Aired, Number of Stations Each Spot Aired, and Average Number of
Listeners of the Radio Station. Also, if there are Mentions, include the Number of Mentions and On What Shows the Mentions Appear. If there is no
Radio, write "N/A".
Description: Please include the Average Traffic/Number of Impressions. Also, if there are Banners, the Number of Banners and Total Number of
Impressions the Banner will Receive on the Website. If there is no ATL Online, write "N/A". (NOTE: ATL Online refers to paid ads on websites not
owned by the partner.)
Description: Please include the Length of the Spot in Seconds, the Total Number of Times it Aired, and the Number of Theaters It Aired. If there is no
In-Cinema, write "N/A".
Description:
Other
Below The Line
Activities/Media:
Description: Please include all Types of POS (Posters, Banners, etc). Include the the Number of Each Piece Displayed at Each Location and the
Number of Locations they will be displayed. If there is no POS, write "N/A".
POS
Woobler - 20 Stores ( 6 per store) faixa de gondola 20stores (10 per store)
Stopper - 20 Stores ( 2 per store)
Description: Please include all Types of Themed Packaging (Bottles, Boxes, etc). For each type, include the the Total Number of Packages and the
Number of Locations they will be sold. If there is no On-Pack, write "N/A".
On-Pack
Description: Please include the Number of SMS Texts Sent and the Number of Customers Reached. If there is no Mobile, write "N/A".
Mobile
Description: Please include all Types of BTL Online (Partner Website, Partner Social Media, E-mail Blast, E-Newsletter, etc). For E-mail Blasts and ENewsletters, include the the Total Number of Consumers Reached. If there is no Online, write "N/A".
Online (BTL)
Description:
Other
ATL Media Value
(USD$):
0.00
ATL Media Value
(Local Currency):
BTL Media Value
(USD$):
75,000.00
BTL Media Value
(Local Currency):
172,500.00
75,000.00
Total Promotional
Value
(Local Currency):
172,250.00
Total Promotional
Value (USD$):
N/A
Licensing Fee (USD$):
Key Message of
Advertising:
What does SPE have to
provide?:
SPE Cost (USD$):
Additional Notes:
PROMO ITEMS/PREMIUMS ONLY
Description:
(Include Number of
Units)
Mini Ball
Per Unit Cost (USD$):
N/A
Minimum Number of
Samples of Each Item
Provided to Licensor:
Premium Provider:
(Vendor)
Additional Terms:
Royalty Rate:
Disney
Cost Covered By:
(i.e. partner, SPE,
other)
N/A
disney Brasil
Promotional Company will be responsible, at its sole cost and expense, for all development, execution, administration and prize supplying of the Promotion (except for SPE supplied
prizing) in accordance with all applicable laws, rules and regulations, including but not limited to laws, rules and regulations regarding promotions, privacy and consumer protection
(“Applicable Laws”
. All Materials created and/or distributed by or on behalf Promotional Company in connection with the Promotion must be approved in writing by SPE prior to any
public use or distribution of any such Materials. Promotional Company shall not publish any press release or other publicity referring to the Promotion or this Agreement without the
prior written approval of SPE. SPE will make commercially reasonable efforts to notify Promotional Company of approval or disapproval within ten (10) business days, failure to notify
within such period shall be deemed disapproval. Promotional Company shall be responsible to clear any and all third party rights (including talent name, voice or likeness, music, etc.) at
its sole cost and expense, except to the extent that SPE provides a final written approval indicating that such rights have been obtained on behalf of Promotional Company. Promotional
Company hereby represents and warrants that it has the right and authority to enter into this Agreement, to perform its obligations hereunder, and to grant any rights granted by it to
SPE, and that it will comply with all Applicable Laws, including without limitation anti-corruption and anti-bribery laws. Promotional Company agrees to defend, indemnify and hold
harmless SPE and its affiliates, and its and their officers, directors, employees, agents, successors and assigns and prize suppliers, from any and all claims, liabilities, losses, damages,
actions and proceedings (including, without limitation, any governmental claims or fines and all reasonable outside attorneys’ fees and costs) arising out of or in connection with the
Promotion and any breach of its representations, warranties, covenants and obligations hereunder. During the Promotion Period, Promotional Company will maintain at its sole cost and
expense any insurance required by law and Commercial General (Public) liability insurance to include contractual liability and products/completed operations with a limit amount not less
than USD$500,000 per occurrence, USD$1,000,000 in the aggregate. This Agreement shall constitute the entire binding agreement between the parties and supersedes all written and
oral understandings and negotiations relating to the subject matter hereof. This Agreement may not be amended or modified except in a writing signed by each party. Nothing in this
Agreement will be deemed to create the relationship of partners, joint venturers, employer-employee, master-servant, or franchisor-franchisee between the parties. In the event that the
Agreement is translated into any language other than English, the English version shall prevail in the event of any conflict between the terms included in the non-English version and the
English version; any additional terms included in the non-English version but not included in the English version shall be deemed null and void; and any additional terms included in the
English version but not included in the non-English version shall be deemed accepted and agreed by the parties.
