Sony under fire for "racist" advertising

[Jennifer Walters]

^ That definitely would have been better more fitting advertising than having a black and a white chick, there wouldn't be this silly racisim mess.

 

[dr venture]

I wouldn't say racist but it is not a good ad at all and I see where someone could come to that conclusion

 

[Won '08]

It's not a big deal in Holland because...wait for it....THERE ARE NO BLACK PEOPLE IN HOLLAND! I go to Holland, it's gonna look like a Milk Dud in a sea of marshmallows.

Uhh. What are you talking about? Theres a load of black people in Holland. you don't go out much do you buddy? *pats his back*

 

[kane9321]

still havent gotten a psp and its pissin me off

 

[Batty for Bats!]

I don't see anything racist

 

[terry78]

Uhh. What are you talking about? Theres a load of black people in Holland. you don't go out much do you buddy? *pats his back*

That was in general. I'm sure there are black people everywhere, but they'd be sparse, is what I'm getting at. There ain't too many of you in a certain area, they're not going to give a **** if anything is remotely offensive to you and your ilk.

 

[Mister Sinister]

Well if it as a white man dressed in black, it would have lost meaning, the current poster makes sense.

 

[logansoldcigar]

still havent gotten a psp and its pissin me off

had one, got bored with it, traded it in.

btw..won 08..im pretty sure that they are calling it ceramic white to be less boring than just saying its white...not cos its made of ceramic. (kinda like electric blue isnt made of electricity, you know?)

 

[Rayne]

All I know is that the white model is extremely hot. White hot, even. And definitely hotter than the black model.

Otherwise, I don't give a flying **** about the advertisement or the race card being pulled. People need to get over the color of people's skin already and find another hobby.

 

[Jplaya2023]

Report: Sony pulls controversial PSP ads
California politician claims publisher stopped running its ad campaign in the Netherlands; apologized to those who were offended.
By Brendan Sinclair, GameSpot
Posted Jul 11, 2006 12:56 pm PT

Debate over a recent Sony billboard in the Netherlands advertising the release of the Ceramic White PSP in the region was fittingly white-hot last week. That's when an ad featuring a Caucasian woman holding a black woman by the jaw in a threatening manner was decried as racially insensitive.

Today, one of those who criticized the ad and condemned Sony for running it, California Assemblyman Leland Yee, instead commended the publisher. According to a statement from Yee, Sony has pulled the advertising campaign and apologized to anyone offended by it.

"I am pleased to see Sony taking responsibility for their racially-charged ad and appropriately pulling it from the marketplace," Yee said. "Sony did the right thing by recognizing their insensitive mistake and apologizing for offending many of their customers."

Yee was backed in his condemnation of Sony by representatives from the National Association for the Advancement of Colored People (NAACP) and the civil rights education group Sojourn to the Past. Sony originally defended the ad, saying its only intent was to contrast the colors of its two models of PSP. It still didn't sit well for Rick Callender, president of the San Jose/Silicon Valley NAACP.

"Their attempt to contrast colors clearly created controversy and sparked painful feelings in the global community," Callender said. "Hopefully in the future, Sony will employ a better litmus test to their ad campaigns to determine if they will be sour to the taste of worldwide consumers."

As of press time, Sony representatives had not responded to GameSpot's attempts to confirm the pulling of the advertising campaign.

hahaha we win