As readers of Spider-Girl #100 are learning today, the last issue of the hereoine’s series is just that – only the last issue of that particular series.
As has become the familiar refrain - Spider-Girl lives again - and this time, it’s a little more stable than before.
In October, Marvel will launch The Amazing Spider-Girl #1 by Tom DeFalco, Ron Frenz and Sal Buscema. And – for fans of the character who’ve felt Marvel may have dropped the ball along the line, or never really worked to promote the series, the publisher is rolling out the marketing wagon. Case(s) in point:
- The Spider-Girl Saga #0 which catches readers old and new – up on the character and her world, will come out two weeks before the new #1 issue.
- Ed McGuiness will provide a variant cover for #1.
- Posters featuring the cover to #1 are being readied for promotion.
- The Amazing Spider-Girl postcards are being prepared.
We caught up with Spider-Girl writer Tom DeFalco to get his take on this new lease on life for May Parker.
“This is truly the little comic that could,” DeFalco said. “I’ve told the same story time and again, mainly because I can’t believe it myself – this was supposed to be a one-shot character, one issue of What If?. When Ron Frenz and I did that issue years ago, we realized the character was fun, and thought we might do a sequel down the road. By the time the issue with May in it came out, we had already moved to other projects, and then, when Marvel asked us to do a comic series with her, I didn’t think it would work. I figured we’d get twelve issues, and we did that, and then we got the call to do six more…and basically, we did six more all the way up to #100.”
Though the cynics may believe the whole “end with #100 only to restart with a new #1” was a plan calculated and implemented by Marvel marketing, DeFalco joked that he certainly would’ve enjoyed if the cynics had come by his house to provide some comfort when Marvel informed the Spider-Girl team the series was cancelled.
“We were told it was going to be cancelled,” DeFalco said. “We were told it may come back, but we weren’t told that Marvel would be canceling it, only to start it up again. To me, though – I’ve been in this business for so long – it’s never official until they give you the actual assignment. Before that, it’s all talk. I’m not sure I fully believe that the book is even coming back this time [laughs].
“But going back a couple of months ago, they told us that, bottom line, these books are selling terrific in the mass market. We’re reaching an audience that everybody thought and still tend to think that comic books cannot reach anymore. But we’re doing it, and we’re doing it with numbers that are quite significant. That’s why Marvel continues to move ahead with Spider-Girl. Today, when people look at numbers, they tend to look at the Direct Market numbers, and judge form there, but that’s not the whole market anymore – lucky for us.
“When they had newsstands sales, Ron and I were routinely at the top of those sales, and we could be there again if we had a book that was actually gong on the newsstand, which, I think with the relaunch, this book will be on the newsstand again.”
As for some changes and tweaks when the series starts, Defalco noted that May Parker will have longer hair when things pick up in October, and that Frenz has adjusted the costume somewhat to make it a touch sleeker. “He’s been tweaking it all along to make it work better on a visual level,” DeFalco said. “And he’s used the time off to really go to town. He did some really wild designs, and then came back to something that most readers won’t even notice the change, but artists will.”
According to the writer, as he sees it, there will be about a two-month gap, storywise, between the end of Spider-Girl and Last Planet Standing and Amazing Spider-Girl #1, “although we’re not going to play that up.
“There will be a few love interests for May,” DeFalco added. “She’s actually going to spend some time being a teenage girl, with all the attendant heartaches that brings. One of the things we’re doing though, is that we’re approaching the first issue of Amazing Spider-Girl as if there had never been a Spider-Girl series – we’re hoping to bring in as many readers as we can with this. If you’re one of the ones who’s told us that you’ve heard great things about the series but never picked it up – here’s your chance. You may just discover that you like it. We approach comics in a very different way than a lot of comic creators, and feel that the readers’ time is very precious to us, so we don’t want to waste it. We don’t believe in decompression.”