Look, I dont necessarily blame Sony, because I understand the function, of who they are. They for the most part see the bottom line, and that drives a lot of their decision making
so thats not so unexpected, imo. However, that is not to say I dont like their attitude and approach. They obviously felt comfortable in hiring him in the first place; give him the freedom to exercise his vision.
 
But, I hate to burst Raimi supporters bubble, Raimi is primarily the blame here. Regardless of studio interference(which is common), he is still responsible for producing a quality and artistic product, understanding of the project at hand, and use all the resources available within reason. He failed, imo, in two of the three.
 
The franchise was doom from the beginning when he treated the films as stand-alone projects with minimal ties/relation to each other. That shows lack of direction/forward vision; in other words, where to go from one film to the next. Also, choosing Green Goblin(the most dangerous antagonist) as the franchise first villain is a huge blunder. Follow me here
you never start off with the biggest villain during an origin. Build up to him while the title character get more comfortable and skill with his surrounding, life, and new found powers; and face him off against lesser villains who may or may not apprize elaborate plans and schemes.
 
What even worst, not only did we not get to see the genius of the great manipulator; but, Raimi killed him and later his son. Oscorps could have been an avenue to a lot of stories and villains(origin and/or for hire). Its this lack of understanding and character usage that I for one detest.
 
Sam Raimi was wrong for this franchise because he is use to making stand-alone films(with sequels) and popcorn. Nothing mature, with real continuity
and never use his best attribute except briefly in SM2, his horror roots. He should have demanded freedom for his artistic vision and/or had the respect to leave franchise if pressured to do what hes uncomfortable with. Many directors have done that, he has been around long enough to know how its played, and I suspect he stayed because like Sony, it was his avenue to a huge paycheck and more notoriety.
