iloveclones
spooky....
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Sorry, but Soap Operas are one of the most devoutly followed forms of serialized fiction in our lifetime. And adding soap opera elements to the comic medium is one of the big innovations that Stan was PROUD to bring to Marvel Comics.
I'm so glad you brought that up. For years, I've maintained that the comics I read as a kid had the exact structure of a soap opera. The pacing, the cuts, following multiple characters, cliffhanger endings, the illusion-of-change of characters, and most importantly....the story never ends. Even what is so argued in this threads, coming back from the dead, is a staple for popular characters in soaps. And Dan, if you're ever made the One and Only writer on ASM (as rumors are now teasing us...), I hope you maintain and amp up that kind of structure.
I don't really think the bringing them back is the problem, it's the willy-nilly killing them in the first place. People talk about lazy writing (one of my least favorite, over-used terms) all the time. But using a death to inject a little false drama into a story does seem a bit lazy to me. (I would say that about the death of Billy Connors, also. In my mind, unless they can bring him back in a credible way, I could never look at the Lizard sympathetically again. To me, he's now like the Ben Roethlisberger of comics...no fun anymore, just icky.)