hippie_hunter
The King is Back!
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It's not so much Sony giving it up. Sony is never going to just give up the Spider-Man film IP, that would just be stupid. Even though it has been one of diminishing returns, all it will take is just one movie for it to go back on the right track, just like how Days of Future Past brought the X-Men film IP back on the right track.Why would Sony give up their big franchise?[/B]
But any Sony/Marvel deal is not going to have Sony just flat out give up Spider-Man. Even though there are some details that diverge from the various stories such as the Wall Street Journal and Latino Review, almost all of them agree that Sony would keep the distribution rights. Almost all of them agree that Sony would remain on as a production partner. It sounds like the major hurdles are the creative aspects of the IP, not the business aspects.
And honestly, it's just smart business at this point for Sony Pictures to team up with Marvel Studios for many reasons:
1. It mitigates risk. Whether it's a 50/50 split or the 60/40 split that Latino Review is reporting on, it will still mean that Sony has a partner to share the risk with. Instead of spending over $300 million to produce and market the film, Sony's risks would be half of that. Sony's risks are even further mitigated by the fact that Marvel Studios is a studio that is very responsible in regards to film budgets. Most Marvel films are kept on budget or even under-budget. Asides from Iron Man 2, Iron Man 3, and the Avengers, Marvel has produced their films under $200 million.
2. It's higher potential for profit. Basically, Marvel Studios has become a money printing factory for the Walt Disney Company after the Avengers. The Marvel brand on top of the film logos has become as potent as the Pixar brand. Marvel's Spider-Man has far greater potential to be a box office smash than any Sony produced Spider-Man. Even though Sony wouldn't be getting 100% of the box office revenues, the potential for a higher ROI is far greater with a collaboration with Marvel.
3. Sony's plans for Spider-Man aren't very good. Like at all. Warner Bros. releasing Suicide Squad before Sinister Six kinda kills all hype for that movie. Warner Bros. releasing Wonder Woman potentially before Sony's female centric Spider-Man film kills the hype for that movie. Marvel Studios and 20th Century Fox having better film slates for the Marvel Cinematic Universe and X-Men film franchise kinda makes the Spider-Man film slate look rather meager and weak in comparison. There is nothing to be excited for with what Sony has with the Spider-Man film IP and that could really hurt them since their plans will require investments of hundreds of millions of dollars.
The general consensus is that no, Sony did not make big profits on the Amazing Spider-Man 2. The e-mails even leaked of how horrible with financing projects Sony Pictures has become like Men in Black 3 making over $600 million in the box office and yet Sony still lost money on it. Or how they spent millions on the Steve Jobs biopic and have lost the film to Universal due to ineptitude. This is not a Spider-Man problem, this is a Sony Pictures problem of Sony Pictures not being fiscally responsible.They still made big profit even if they didn't make $1 Billion
With Amazing Spider-Man 2, because the full budgetary details have not been released, we can mostly assume on most things. However it is fact that Sony went overboard with the budget. If Sony kept the budget under better control, we wouldn't be having this discussion. If Sony didn't have such high expectations for the Amazing Spider-Man 2, we wouldn't be having this discussion. Most assume that Sony either broke even (which is not really acceptable in business) or that the ROI was so small that it wasn't even worth it (which is also not acceptable). Compounded by the fact that the Spider-Man film franchise has been one of diminishing returns for Sony.