SoNicRaDiATioN
Sidekick
- Joined
- Aug 15, 2011
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Avengers = hype
TDK = hype
Avatar = hype
Frozen is unexpected.
Nobody expected 600 m domestic for Avengers or 500 m for TDK. Nobody expected Avatar to be the biggest film of all time with it's December release. Hype is only part of the equation. The films need to be quality and capture the imagination for them to have crazy legs and become a phenomenon. Basically it was the convergence of multiple factors that made them the success they were, both planned and unplanned.