Erzengel
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First of all there are certain franchises that are expected to do well with each release. The Star Wars and Hobbit movies should be a minimum of 900 million WW. Anything less, it's disappointing.
Spider-Man's expectations should be around 800 million minimum. It's a standard set by the Raimi franchise.
This year with TASM2 it's looking to be the 3rd highest grossing CBM behind Captain America and X-Men domestically. That was unheard of years ago.
If you want to compare it to other movies like other comic book movies those are applicable. Comparing it to Pacific Rim? A movie that was released in August, the same month where they usually don't put the tent pole pictures seeing only 4 movies in the past 30 years have grossed north of $200 and never more than $293?
Spider-Man's expectations should be around 800 million minimum. It's a standard set by the Raimi franchise.
This year with TASM2 it's looking to be the 3rd highest grossing CBM behind Captain America and X-Men domestically. That was unheard of years ago.
If you want to compare it to other movies like other comic book movies those are applicable. Comparing it to Pacific Rim? A movie that was released in August, the same month where they usually don't put the tent pole pictures seeing only 4 movies in the past 30 years have grossed north of $200 and never more than $293?

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