Saying that "the Spider-Man name alone will guarantee some successful numbers" argument is old and a big fallacy IMHO. The Amazing Spider-Man is the highest grossing reboot ever released, and managed to do that in the year that The Avengers and the last chapter of Nolan's Batman was released.
Constantly creating arguments do talk down The Amazing Spider-Man 2's appeal just show how partial and biased against this film and the franchise you are, not a representative of what the WOM of the film is itself. Saying that a superhero film is "kid friendly" especially one that delivers such a sucker punch in the audiences at the end is unfair in my opinion a big fallacy.
The Amazing Spider-Man 2 can be stylistic less grounded than Captain America: The Winter Soldier, but either of them are as much kid friendly as a superhero film can get these days. The difference is that yes, Spider-Man is more popular than Captain America and The Winter Soldier clearly is getting more critical acclaim than The Amazing Spider-Man 2, but that doesn't mean that the Word of Mouth for The Amazing Spider-Man 2 is any less amazing than Cap's, and quite honestly, bigger.
The Amazing Spider-Man 2 is already making more than what The Winter Soldier did in the countries that the film is been released, and it'll keep doing that not just because Spider-Man is more popular or because it's "kid-friendly", it's doing that because it looks like the spectacle film of the year, it looks epic in the literal sense of the word, and it's getting some CRAZY wom from the general audience. Just look the social networks for further proof.
And I can guarantee to you, The Amazing Spider-Man 2 is going to be HUGE, and the hype for this IS huge, maybe not at the same level of something like The Avengers, but way bigger than TWS and quite possibly in the same ballpark of Iron Man 3.
Saying that TASM2 is going to be more "kid-friendly" is NOT an insult on the film from me, dude. The Raimi movies were pretty kid-friendly in several aspects, and I'm fine with that. The first Captain America has some kid-friendly aspects to it (more than The Winter Soldier does, at least). The first two Christopher Reeve Superman movies have many kid-friendly aspects to it. For goodness sake, The Incredibles is an animated
family movie about superheroes. Being an adult does not make me enjoy these movies any less. Kid-friendly =/= bad movie.
And whether you like it or not, TASM2 WILL be more kid-friendly than the likes of CA:TWS (which was a comic book political thriller movie, not the most enticing thing for kids to watch), and Guardians of the Galaxy (which has a trailer consisting of obscene gestures and cursing, not something that many parents will want to take their kids to). The TASM2 trailer shows bright colors, Spider-Man quipping and having fun, and cool action shots. Definitely more kid-friendly than the other 2014 CBM movies! Sorry to break it to ya!
I can almost guarantee that I will enjoy TASM2 tons more than the first one. Why? Because the movie at least looks
fun, above all else. I like fun. And I like that Sony is saying that this Spider-Man is going to be more friendly than the one in the previous TASM. That's GOOD news for me, as someone who's trying to find a motivation to go out and see the movie. I might actually decide to see it in theaters now (which is contrary to my previous statements), given that I no longer have plans to see Days of Future Past (because of the Bryan Singer drama, but that's another topic I won't discuss here).
When concerning box office numbers, I did mention that I was talking about domestic numbers when comparing Spidey to Cap. Spidey will dominate in overseas numbers for sure, and he already has in the past despite the quality of the film. That much is certain. I'm talking about the
domestic market, here.
Guarantee all you want about the box office. I'm not even saying that I'm 100% certain you're going to be wrong, but be prepared to have egg on your face if you are (since you're making bold predictions and guarantees
without having seen the movie yet). I was just offering MY opinion, an opinion that I said was not a guarantee, and I was merely weighing in factors about this movie and how those factors could help or hurt its box office numbers.
Finally, if you're hell-bent on believing that I am totally rooting against this movie no matter what because I'm a hater or troll, then I'll be hell-bent on believing that you're rooting for it because you're a stubborn fanboy with stompy feet. Jeez. Again, I was just offering my predictions on its domestic box office performance. I'm not rooting against your favorite sports team to make my favorite sports team look better. :P