Isn't that pretty much the same thing?
No -- one is saying "look we're retelling the origin story but it's a new take and a new direction" the other is saying "an untold story" as if Raimi MISSED something or CHOSE NOT TO TELL a part of Spidey's story.
For general audiences, it's incredibly confusing -- which is why awareness is so low. I was speaking to a studio exec the other day who was saying that their marketing team really has NO CLUE how to sell it.
You sell it as a new take, a new vision, and a new version. Meet Spidey Like You've Never Seen Him Before.
You focus on the fake that it IS a reboot, instead of trying to hide it or rationalize it. In Marketing, the simple nuances go miles -- and they're dropping the ball big time.
I hear people who don't know it's a reboot, people who think it's a prequel, but don't understand how it can be --
Notice how they rarely show Peter pre-bite. Notice how they sell the film like "do you want to know what you REALLY are" -- as if it's going to reveal the truth of the origin in Riami's film, but yet -- it takes place right after he becomes Spidey so....wait...RARGH -- that's your GA's reaction.
It's messy, and it doesn't sell a consistent theme or idea behind it.
Avengers -- Team Up Of A Lifetime
Prometheus - Ridley Scott Returns to Alien
Batman - The End of A Hero
Clear, focused ideas behind their marketing campaigns. SOLID FOCUS ideas that maybe don't always speak to the story, but they're a focused idea that can build hype.
What's building hype about Spider-Man? OMG, I can't wait to hear about the Untold origin story that was never told in the first place? No -- they need a clearer idea and tap what we are really all excited about -- a NEW TAKE on Spider-Man by a new director, a fresh start, a new evolution of the character. That should be their selling point --
NEW TAKE, NEW ORIGIN, SAME FRIENDLY-NEIGHBORHOOD HERO.
Instead, it's just convoluted.