Marvel NOW! = Marvel so late 90s..... Reborn, relaunch , retconned ........NOW repeated
If you drop the cynicism & internet snark and give Marvel NOW a fair shot, I think you'll be pleasantly surprised.
The core idea of Marvel NOW came from one of the creative retreats where Bendis was talking about wrapping up his AVENGERS run, Brubaker was saying the same about his CAPTAIN AMERICA run, and Hickman was reaching the planned conclusion of his FANTASTIC FOUR run. You had this strange convergence of 3 major Marvel franchises that were organically ending...
...and someone tossed out the idea what if EVERYONE switched up?!
And there was a LOT of excitement about it.
There's an energy you get as a creator-- not just when you head into a new assignment-- but when you embark on a new RUN. You get all of these wild, big, new ideas of what you would do with THIS character or with THAT team or what it would be like to work with one of your favorite comic book artists.
THAT is what Marvel NOW is about.
It's not about jumping on a book for 6 or 8 issues.
It's about some of the best guys in the industry getting ready to key up and launch the start of EPIC new RUNS of titles! I can tell you, with guys like Hickman and Bendis-- they're READY-- ready to hunker down and produce runs as big and iconic as their last runs! Hickman's plans for Avengers are JUST as detailed and broad in scope as his legendary FF run!
At the last retreat, hearing everyone map out their ideas and concepts for the next year's worth of stories, I can honestly say that I haven't heard that much raw energy in the room in ages!
If you're somebody as creative and driven as Rick Remender, and someone tells you you're writing CAPTAIN AMERICA
after Ed Brubaker, you see that as a challenge! The bar's raised, you give it everything you've got, and you race towards it full tilt! You say Rick Remender's CAPTAIN AMERICA-- I'm already there! You throw in art by comic legend, John Romita Jr? Now I'm waiting for that first issue like it's the world's biggest Christmas present!
That's Marvel NOW!
This is NOT a reboot. Everything that happened in AVX happened. Everything that takes place in AMAZING SPIDER-MAN #700 happens. Every story you read in 2012
counts.
Yet starting with EACH new #1, books burst out of the gate with bold, NEW directions!