The Chinese poster is the best poster, hands down. I wish this was the main poster, or "domestic" poster if you will. By domestic, it's from the US, and an American film, so...whatever, but China gets this exclusive poster when this should be the main poster. But I also like the Superman stance poster with the Donner-Superman-inspired style of the original 1978 posters which included individual photos of the characters.
I don't know if anyone is like me--I'm not sure if anyone likes movie posters as much as I do, granted, we're all here discussing the posters here. I've always loved the art and detail on a poster for a movie. It's the image of the movie. It's the cover and face of the movie. The posters can say so many things about a movie. What the story is. Usually it's done well when the poster has a lot of mystery to the plot including the characters shown on the poster. After seeing the movie, then you look at the poster again and have a clear idea of who every character is. I prefer this over the Superman arms-crossing poster. It was just too simple for me. Not that I can speak for others, but marketing wise, I don't think that poster does enough to really excite audiences that are non-Superman fans. They might know Superman, but they may have no interest.
However, I must say that Warner Bros hasn't made any good movie posters for a long time. They have, however made pretty good teaser posters. They've made several cheap-looking posters that look so poorly done with very little effort. The Dark Knight Rises poster for example--it was just an older photo of Batman from The Dark Knight (2008) pasted on the original teaser poster with the illusion of the bat logo in the skyline with the buildings. The color was adjusted. That was about it. The film still made money anyways and that was guaranteed either way. Regardless, the poster was lame in every aspect.
I love the detail with Luthorcorp in the background. Even the Fortress is included, and the other characters, Daily Planet globe, and other characters sitting on the globe. Excellent Superman flying pose in the middle. The poster feels larger than life. Personally however, I would have added a small image of Superman fighting the Hammer of Boravia in the background header. Maybe the flag with the S logo. I love that the poster shows objects or scenes that will happen in the movie, but we don't know exactly how it will happen. It's the same for any other poster.
Speaking of freeze breath though, remember how Smallville put off using freeze breath for 6 whole seasons? The creators clearly didn't seem to have interest in ever using that power until season 6. They didn't seem to be a fan of flying either, even though that was what made Smallville work, (No tights, no flights) but they clearly seemed to be against the idea of freeze breath.
Additionally, in Smallville, it's astounding to me how low their budget was after season 4, but the frequency of Clark using x-ray vision, and heat-vision (from S2) in the first four seasons was done on a regular basis compared to season 5 and beyond, although there were other characters that used heat vision. He did it 7 times in season 6. But it was even more astounding to me how in season 7 and 8, Clark used his heat-vision 3 times each season, and in season 9 there was an increase (in at least 7 episodes, but twice in some of the episodes plus Zod and other characters) but then it went from that amount to just twice in the final season...what a ratio that is.
But on super breath, introduced in 6x02, Clark didn't use it again until 6x15. Then for a season-long, he didn't used it again until 8x05 (which some just happened to miss) then 4 times in season 9, and at least once in season 10.
I thought Snyder wasn't going to use heat vision, but was surprised he did use it in JL. I didn't really mind the absence of freeze breath though. It can be cheesy.