Just finished watching this trailer.
I'm not going to repeat the sentiments about what others have said they loved about the trailer, since I pretty much agree with all of them, so I'm just going to say...
Holy s**t.
Yep, this is definitely on my "Must See in 2013" movie list.
One thing I noticed is how scary the Iron Man armor looks in some shots. I never thought of it as being scary in the previous films, but there were some shots of it that kind of freaked me out, particularly:
-When it wakes up Pepper. No lie, that shot freaked the bad place out of me the first time it came up. It's like something out of a horror film. Not surprising consider how Tony says he's been having "nightmares".
-When it emerges from a dust cloud. It looks so ominous. If I saw that I'd probably stand frozen from fear or run away scared.
-When it has Tony pinned down on the ground like a predator about to catch it's prey. It's like Tony's worst nightmare come to life.