narrows101
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http://hollywood-elsewhere.com/archives/2006/05/the_davinci_cod.php
The DaVinci Code earned a hefty $28.6 million on Friday , and a rival studio (i.e., not Columbia, the domestic distributor) is projecting a $78,790,000 weekend. The question is what it will do on weekend #2 and #3, especially with X-Men 3: The Last Stand expected to go through the roof when it opens next Friday. Brett Ratner's sequel is going to make over $100 million over the 4-day Memorial Day weekend . (A recent tracking report had general awareness at 89, definite interest at 56 and first choice at 23. By the time next weekend rolls around the first choice figure for X-Men 3 will likely be up to 40.) Mission: Impossible III did $3.3 million on Friday and will only do about $10.9 million for the weekend, which means it'll be a push to $120 million. M:I:3 may do okay with foreign revenue and everything else factored in, but that's not much of a domestic haul for a film of this size. Over the Hedge is expected to do about $38,200,000 for the weekend. Poseidon is off 57% this weekend, with a projected $9,500,000. It cost $160 million to make, and it may earn a bit less than $50 million before leaving the domestic arena.
The DaVinci Code earned a hefty $28.6 million on Friday , and a rival studio (i.e., not Columbia, the domestic distributor) is projecting a $78,790,000 weekend. The question is what it will do on weekend #2 and #3, especially with X-Men 3: The Last Stand expected to go through the roof when it opens next Friday. Brett Ratner's sequel is going to make over $100 million over the 4-day Memorial Day weekend . (A recent tracking report had general awareness at 89, definite interest at 56 and first choice at 23. By the time next weekend rolls around the first choice figure for X-Men 3 will likely be up to 40.) Mission: Impossible III did $3.3 million on Friday and will only do about $10.9 million for the weekend, which means it'll be a push to $120 million. M:I:3 may do okay with foreign revenue and everything else factored in, but that's not much of a domestic haul for a film of this size. Over the Hedge is expected to do about $38,200,000 for the weekend. Poseidon is off 57% this weekend, with a projected $9,500,000. It cost $160 million to make, and it may earn a bit less than $50 million before leaving the domestic arena.