You nailed it! It sucks that DC doesn't have their own studio like Marvel does!
Which is ironic if you think about it. One of the advantages DC always had was that they had a sister company (Warner Bros.) who could conceivably produce all their superheroes into films. Whereas Marvel had individually licensed all their characters to competing studios like Fox and Sony.
Funny how the tables have turned, eh?
Seems that WB's alleged corporate synergy turned into a vice grip on DC properties. Instead of utilizing all the tools at their disposal (Features, TV production, Home Video, etc.) the corporate culture at Time Warner was to divide everything in-house into competing projects. Plus, WB's role as sister company (what was thought of as an advantage in the 80s) also meant the studio had first refusal rights, which basically means projects remain in development hell because WB isn't going to greenlight them, nor are they going to pass on them so the movie can move on to a different studio.
Meanwhile, Marvel started gathering the rights back to a lot of their major properties (Iron Man was at New Line and Fox for forever) and are now a major player in H-wood. SO much so that folks are looking at WB like, you guys totally dropped the ball.
And the most eff-ed up part about it is that WB really should have taken their DC properties seriously. I think years of neglect, or acquiescence to ego-driven directors, has really hampered their ability to put out quality flicks based on superheroes. They lucked out with Chris Nolan, but even then, as great as the Nolan flicks are, he's a guy who's unwilling to play ball when it comes to making a "cohesive" DC movie universe.
Personally, I don't really mind if the DC movies don't all exist in the same universe. What bothers me is DC/WB's insistence to seperate everything from a corporate standpoint. Features is using this so TV can't and so forth. It's an insane strategy (and is actually the opposite of corporate synergy).
My biggest argument for a Smallville based movie in the past was a simple economic one.
Just from a marketing angle alone, announcing that the cast of Smallville was graduating to being the face of the movie franchise would've created a ton of buzz for:
1) the final season of the show--ratings would increase, resulting in more eyeballs for Warner's fledgling network
2) DVD sales--Smallville DVD sets already sell like hotcakes. An announcement that SV would be branching off into films would increase sales in past season DVDs, already a cash cow
3) the movie franchise--instant buzz. Even if SV has its share of haters on the internets, such an announcement would automatically be the biggest story on the web. (Just look at how announcing a rumor about TW on G4 made the net explode last summer. Now multiply that by a thousand.)
So, with one stroke, Time Warner could have positively affected three seperate divisions (TV, WHV, Features), not to mention the movie year spike in comic sales.
Instead, you get infighting ("Welling will never wear the tights because Features says so"), embargoes ("Smallville can't use Kryptonians because Krypton is in McG's script" nonsense), and overall disfunction from a string of high-priced, high-ego directors (Burton, Ratner, McG, Peterson, Singer, Miller, et. al.).
You know what would ail the Superman movie franchise? ME. Give
ME the damn thing, and I'll make you a $1 billion. Seriously.
