Whats Marvels goal with the Ultimates?

Darthphere said:
Serious question. Do you guys see Ultimates surviving after Millar and Hitch? Loeb is a big enough name but Jo Mad being the wild card, what do you guys think? Im talking financially and critically here.

Depends. If Loeb's writing is as crappy as it was in Post-Supergirl From Krypton Superman/Batman and in Supergirl, then yes it is going to start failing. If not, then it will be a financial success.
 
The way I see it, if a merge does happen its not going to happen as soon as 10 years from now, when the current fanbase will probably still be in place. I see it happening 20 years from now, and i'd be 40 and ill probably still be buying comics while my kids read their holographic tablets of amazement.:csad:
 
In regards to the comment about the age group the Ultimate Marvel continuity targets- I myself am 17, and didn't buy The Ultimates until rather recently. Before then I bought the first TPB of USM, and that was about it- the benefits of having a public library with a large and updated comic repetoire, I suppose. But in all honesty I can't find myself recommending the UMU titles to my friends the way I might with 616. Recommending UMU titles requires me to explain in detail the concept and lure of it, which even I find contrived. With 616, it's as infinitely easy as saying 'pick up Captain America this month' or 'Amazing Spider-Man has been doing well'.
 
ShadowBoxing said:
Fair enough. I did say "I guarentee" as quantifying my own opinion. But I'll give it to you.
Cool.

It really isn't. It pays people, pays for supplies and various expenses. It wants to minimize those as much as possible.
Fine.

Okay. But seriously, taking fitness advice from someone who doesn't look the part is a very bad idea. If you cannot apply it to your situation (even if life varies) then don't apply it elsewhere.
Gotcha.

You would never find someone at a convention under 18, even if they were 99.9% of the buyers. Conventions are made for extremely die hard and committed fans. These are most definitely the social misanthropes who continue to read comics, but are not the most stable or large audience for them.

For example, go to a Transformers convention, while most people there are 18 plus, they are not the one's buying Transformers and keeping Hasbro alive.

Also I don't know where you live (and don't tell me, those things should be kept quiet here) but at our comic shop, kids are the norm. And the weekend and Christmas time (I worked there briefly...and will still watch over when they go to conventions) are filled with youngsters. I will say this, wednesday is all 18+.
My location is right next to my name! It's no big. Where I'm from, I only see kids enter a comic shop when they either want game cards or manga. I've never seen one pick up an actual Western comic yet. Like I said, I'm not the be-all. But I've simply read many articles from the bigwigs claiming that they wish more "youth" were actually reading comics and fearing for relying too much on the diehards. However, all of their attempts to get in new readers are usually called failures, otherwise Marvel would be bragging up the wazoo with figures.

Youngsters may buy the MERCHANDISE, though. The back-packs, the video games, the toys, movies, maybe even the DTV's. But the actual comics themselves? If they were, why are many in the medium have been so dire for so long? One would think that if Ultimate, say, increased Marvel's "under 18" readership crowd by, say, 30% (I plucked an imaginary figure), Marvel would be BRAGGING about it in that juvenile way Joe Q does.

Ummm well according to quarterlys they've done decent job of attracting new readers with the movies. I can personally attest that movies generally bring in crowds.
Of course they do. But I'm still not convinced that it has directly translated to new readers. Otherwise, wouldn't at least one Spidey or X-book, Ultimate or otherwise, be able to sell at least 500,000 copies? Again, note in the 90's those comics sold MILLIONS of copies. Nowadays a #1 book is lucky if it can crack 375,000 sales. That's better than a few years ago but I would think if we saw an influx of, say, tens of thousands of new young readers (at least), then we'd start to be seeing more steady increases. Instead, Manga has been seeing those increases. That market has continued to climb at a steady rate for a good decade now. Every worthwhile comic shop HAS to have a decent manga aile now, whereas back in 1996 or even in 2000 it was rather rare.

And again, Maybe 60% or more of Marvel's sales come from non-comics items. Youths gobble up everything OTHER than comics, but I just question how "explosive" you see the youth readership of Marvel being. Adult fans tend to pass on the hobby, true (that's how I got into Marvel; my mother had a few subscriptions, plus I was 4 and SPIDER-FRIENDS was on with SMURFS), but what you're claiming doesn't jive with at least a half dozen "woe is us 'cause our fanbase is over 21 and we can't get anyone younger in huge numbers" articles from more "official" sources.

I think here is your main problem, you need to go back and reread everyone's posts. No one here said "completely erase 616" they said merge. That is to say Ultimate and 616 will become one Universe with elements from itself (Think Ultimate Alliance maybe). Where popular Ultimates (like X-Men, Ultimates and Spider-Man) will find themselves mixed with characters similar to popular 616ers (like DareDevil, Luke Cage...possibly Captain America). It would be somewhat like the slew of Year One's, where certain things (that were easy to reproduce) would remain in canon. Like Luke Cage, for example, seems pretty Ultimatized on his own, same with Deadpool. Since neither character really has been Ultimatized in a major way it's easy to have them co-exist in a world with a teenaged Spider-Man or a Ultimatized Government Super Soldier Avengers.

So you are saying AMAZING SPIDER-MAN would cease to exist and USM would be the lone core title? And where are you saying "Ultimate Luke Cage"? Dude, he did NOTHING in Ultimate so far. Most of what's been done with him has been in 616. Ultimate Cage is a guy without a shirt from Millar's DEFENDERS issue of ULTIMATES 2. I get your points on Spidey, X-Men and the Four, but on Cage you're off. Or maybe I misread you again.

I'm not sure a "merge" would really be a great idea. Half the reason DC's continuity IS such a nightmare is because of all of their Crisis merges and omissions and remissions and retcons and so forth. Marvel's not nearly as bad, namely because most of their current universe didn't start until 1961 (with rare exception), whereas DC started in the late 30's and well through the 40's-50's. There are no end of characters from DC whose backstories became a nightmare because of the first Crisis and the second didn't help (like Donna Troy, the Continuity Monster That Walks Like A Woman). And while the "youth" market may be the future, they're FAR more fickle than older crowds. POKEMON's boom has lowered considerably since it's apex a few years ago, same with RUGRATS. Even YU-GI-OH has hit it's peak and may be on the way down. While older readers are their own can of worms, you can at least rely on them for a far more stable period. Again, I just see your 10 year projection as being a little soon and a bit risky.

This is more what the Ultimate Marvel advocates on this thread are talking about. Ultimate becoming dominant. It would be kind of like if John Stewart became the official main Green Lantern because of JLU.
But he didn't. Some would say DC poorly mangled his popularity from JLU. Besides, the Green Lanterns are their own can of worms. Hal fans won't let go, to the point where every mistake he ever made has to be retconned to be someone else's fault. And Kyle & Guy are still hot. The cartoon only had to deal with Stewart as they quickly wrote Kyle into the background.

I've seen prototypes being demostrated. It's kind of like flying cars though, it's pretty impractical.
And not one site online has a story?

Dude, I've seen Time Travel work. I can't show you any proof, but I saw it and you have to believe me. It was pretty, just loud and smelly. Mint was a key incredient.

It does, it's really an excellent selling line. Furthermore, as others point out, it reaches these children in other markets. TV, clothing, figures, logos, videogames (which is huge) and DTVs (and techincally the theatrical movies).
Which I agree to. Again, if these same kids were hitting the comic racks in any significant numbers, wouldn't we be seeing Marvel brag more? All I hear is dire stuff.

fair enough.
I cannot find anything yet, except an article that suggests actually that comics still largely serve a child audience. But that adults now hold a section of readership when they held none before. It gave no stats except to point out that 95% of kids used to read comics.
Very well.

That's largely the motivation for trades.
Also to sell the same story twice, and provide fans a means of catching up. As well as justifying titles that sell poorly monthly but decently in trades. And to break into new areas, like bookstores and libraries.

I was trying to make sense of what you said. My definition of nostalgia in terms of how it affects sales would be that comics need to keep characters recognizable.
Fine, but it has to balance out from just repeating yourself endlessly, forever. Kids love manga, and manga actually ends.

I don't think they are. But I do think Quesada is out to end 616 as we know it, I think that's largely his motivation for making Ultimate.
I thought it was to have his cake and eat it, too. To appeal and sell products to both diehards and either new fans/jaded, unwilling to ever see a Spider-Man who is out of high school and want him to be like Archie Andrews-esque fans at once. On that level he's succeeded greatly. And it is why I don't see why he would jeopardize a current, sure thing for a risky gamble trying to put "all his eggs in one basket".

It doesn't take some grand cabal, all it takes is green lighting certain stories
I still think you are stretching things. When you think like a hammer, everything starts to look like nails.

It's pretty obvious Quesada is painting a 616 very much like "The End" which he marketed years ago. And if you notice it's tied back to Ultimates. Making 616 characters so far from their Ultimate counterparts, that the Ultimate Universe becomes more like the regular Universe.
So "The End" is all canon? Most of them sucked!

I still am not going to think that Joe Q bungles 616 on purpose. That's "magic bullet" territory. Next the aliens can read our minds without tin foil.

It's not some secret plot, it's marketing. He wants his creation to be more successful, so since it competes with the traditional ones...he changes those the most instead. He also seems to feel more creative freedom with 616.
And all Ultimate does it repeat the same stories that 616 did, only is more pretentious, and they have more "modern" allusions which, guess what, will be EQUALLY outdated in 10 years. I'll bet then a "genetic spider" will seem just as hokey as radiation. I mean, a decade ago SNES was big. Now we're onto Wii.

Again I think your missing the point. Ultimate Universe is used to tie into these alternate media outlets. He is going to want what ties in to video games, TV and other media to be at the forefront of the industry. Some even go so far as to say comics will be diminished down to 1950s levels (I seriously don't see this happening). However he will want Ultimate teen Spidey to be the one selling books, not 616, 30 year old married Spidey.
Ultimate is more accessable to alternate markets, point. But I don't see why he would AXE 26 year old Spidey (Marvel would rather organize the deaths of all the first born in NY than EVER EVEN HINT at Spidey or half their characters daring to be 30) if he can sell BOTH at respectable figures.

Both exist now because you cannot just kill off an entire Universe overnight, nor is he going to kill off anything. However eventually he'll want teen Spidey to be our only Spidey. He'll want his popular titles to be his mainstays. Astonishing X-Men is the only book right now more popular than Ultimate. Ultimate is simply going to as you said "merge" taking with it elements from both 616 and Ultimate. To make a Universe much more in line with their other media.
Ultimate X-Men actually has seen a sales decline since Kirkman got on. CW X-MEN outsold it. The others vary from month to month.

It just seems like a backwards idea, rebooting Marvel so no one has any gray in their hair. Then it gets TOO cyclical if Spider-Man is always a teenager, everywhere, forever, and so on. Instead of dealing with issues with characters, it negates them and just starts over.

It probably is carrying a lot of old readers, however it's their future market. Look at their alternate media.
Alternative media will always be different. It appeals to a different audience. The comic readers and the audiences targetted by movies/TV may overlap at times but are not the same. What a 30 year old comic fan likes may not be the same as a 25 year old person who just casually knows some characters and just likes action movies.

Hey I never said I liked her. But she was a Morrison creation, and I have never encounter Xavier's twin sister before, certainly not know of any mention that Xavier was choked in the womb....I'd think I'd remember that.
I didn't like the sudden retcon. Plus, every new development that is inserted into Xavier's life makes him look evil in some way or the other. Plus, well evil twins are best left to soap operas.

No I don't think it's some conspiracy or purposeful muddling. But I think he is trying to move the characters forward, maybe as Question put it to make an MC2 type Universe so that Ultimate can rise to prominance. I mean if Spider-Man's 25 that's one thing, but if he is 35 with a kid and a TV show because he outted himself...that could be a hole nother thing.
Hence why it was a mistake for Spider-Man to out himself.

And if MC2 and Ultimate can seemingly live hand in hand, why not 616 and Ultimate, as they have been doing for, what, 4-5 years now? Again, I just don't see a problem. I see both selling well, I see one good for alternative media and other good for hardcore comic readers, and both of them employing (at times) good talent to do good stories. Why fix what ain't broke?

Most people eqaute me to Cyclops. So I most likely have spoken to Cable and been to the future...but I mean it was and alternate timeline...but then again you can never be too sure.
True, but Cable is more likely to say, "I come from the future so this WILL happen so I'm right. My gun is big. Don't question me, my eye glows. Here's a fact you can't prove because it hasn't happened yet. Here is what will happen but I can't prove it because the person hasn't done it yet. Just trust me."

Plus, I don't know you well enough to believe you'd make out with the woman you cheated on your ex on on your ex's GRAVE. I like Cyke, but that was pure SUPERDICKERY from Morrison there. ;)

Well definitions are important. As you pointed out when I said guarentee you assumed I meant it was 100% true (not where I was going), so in that instance what I said and the words I chose were important. Same thing applies both ways.
I was kidding, relax.

If Quesada cancelled or downsized Ultimates next year or tomorrow or whenever I'd say "gee, I was wrong about that one". But at this point in time I highly doubt my wrongness.
Has any person, ever, agree with their wrongness?

It would not have to be exactly like Crisis, but then again Joe doesn't strike me as overly imaginative.
If not like CRISIS then a merge would be totally without artistic value. Again, I don't see Joe Q meddling with what is working for him.

I have a friend with over 35,000 Marvel comics...trust me backissue bins have enough to fuel any rabid fan if they want to buy them
But if their continuity is negated, why the F to bother?

Take, say, my favorite Spidey story, THE DEATH OF GWEN STACY. If we merge it with Ultimate, it never happened. Gwen Stacy was killed by Carnage, and cloned to become Carnage (MUCH more conveluted than even suggesting she had Osborn kittens, frankly). While I admit that writers have added piles of crap to that 70's stories at times, but negating it altogether isn't the way either. No one would have reason to read it if it didn't matter to the Spider-Man in the books NOW. It would be like a Pre-Crisis DC story. Who bothers to read any of those? The ones DC says, "yeah, that never happened." There's the historical sense, true, but you need to have some history that lasts with these characters, otherwise they become like ARCHIE. Timeless but irrelevant and no real reason to read aside for habit. Nothing that happens lasts so you have no reason to pay attention, or to keep reading.

In ten years most of those readers will most likely be gone. You honestly think people read for the rest of their lives. I rarely meet fathers who read comics, or even store owners who read comics. Jobs and morgages and responsibilities already cut into my comic buying. My bin at my store overflows because I don't show up for months on end.
And I have seen people in their late 40's with their children (bored out of their skulls) going to a con. Just last week I sat next to a businessman, who was at least 50, on the Staten Island Ferry going from Midtown Manhattan. I glanced at what he was reading, and one issue was a BATMAN back issue; the other was an ASM trade (I believe the one with the story with Loki). I am not denying that dropoff happens and that Marvel does need to appeal to youth. Heck, in this topic a reader who is 17 admits that 616 is more accessable to him.

Not really, I don't really give a sh**...it's just a message board.
You wouldn't debate like this and never back down if you didn't care. Posts like this can take an hour.

Yeah, my sticking point was that I felt that "animating JUDAS CONTRACT without also animating the TITANS up until that point would lose the effect" or that "the last show just did it" but a few months later those agruements are irrelevant if the DTV is good. One could argue with the last TT series, you can have a DTV with characters like Cyborg, Raven, and Starfire and NOT have to explain anything. And, yes, it is geared towards the comic fans solely, but there will be carry-over effect otherwise it won't make money (like how the UA films surely sold to people who weren't big comic fans). But I'm just hungry for mature Western comics that I don't really care about how JC is animated now so long as it is done well and faithfully. Hell, I don't even care about outdated pop references, if any. Call it a period piece. SIN CITY was awesome and it had plenty of lines that, if you just read them, sound cheesy, but it worked. Networks aren't interested in quality cartoons and we need to do everything to get some, and DC following Marvel's lead with DTV's is a good step, and going one better by specifically translating a story (UA was maybe 50% accurate) may up the ante.
 
I really don't understand why people look into things so deeply.

Marvel wants to make money just like any other business.Millar and Hitchy provide the goods on Ultimates turning it into a top 10,top 20 book.

No political agenda,no message coming across,nothing.It's a goddamn comic book.
 
GNR4Life said:
I really don't understand why people look into things so deeply.

Marvel wants to make money just like any other business.Millar and Hitchy provide the goods on Ultimates turning it into a top 10,top 20 book.

No political agenda,no message coming across,nothing.It's a goddamn comic book.


GNR, I like you, but you have to be ****ing kidding me.
 
hippie_hunter said:
Depends. If Loeb's writing is as crappy as it was in Post-Supergirl From Krypton Superman/Batman and in Supergirl, then yes it is going to start failing. If not, then it will be a financial success.

In regards to Darth's question,

I can see Ultimates 3 #1-3 or 4 selling like hot cakes.The big names are already there so everyone is going to want to check it out.

The book has potential to turn into something different,but good under Loeb.Time will only tell.

Besides,how many times have we seen superstar creative teams totally taking a shuyt on the books they start or take over?
 
Darthphere said:
GNR, I like you, but you have to be ****ing kidding me.

What I meant was,I don't believe Marvel as a company is seriously trying to get a political message across.I don't believe they sat at a table and decided to see what methods would work in trying to sway their customers to the left and completely poop on the right.

Millar as a writer all his own on the other hand,yes.I truly believe this is Mark saying what he thinks about the US in comic book form.Do I care?Not at all.As long as the stories and issues are top notch,which they all have been,and don't get too heavy handed in preaching,I'm not entirely concerned.
 
GNR4Life said:
What I meant was,I don't believe Marvel as a company is seriously trying to get a political message across.I don't believe they sat at a table and decided to see what methods would work in trying to sway their customers to the left and completely poop on the right.


While I truly believe that any effort to be swayed to the left is subconsciously done, this is eactly what they did when they planned Civil War at one of their Marvel retreats.
 
I just bought the vol 1 hardcovers of the Ultimates, Ultimate X-men, and Ultimate Spiderman, and I'll probably end up buying the rest of their hardcovers, which marks my first serious entry into the world of comics. The ultimate line is probably the first time I've been able to pick up a comic and read it and say "this interests me" rather than "this is stupid and convoluted". So in that sense, I'd actually hope that the ultimate line doesn't overtake the 616 and that they can instead exist in parallel.

If the Ultimate universe becomes "standard", there will no doubt be a mass of very disappointed 616 fans who will end up doing everything in their power to get Marvel to turn the ultimate universe into just a 616 with lower issue numbers, and will very likely succeed. There's no reason why I can't have my "new and fresh takes on characters that interest me" while everyone else still gets their "40 something years of backstory".

However, if Marvel turns the Ultimate line into just another 616 on their own (which would suck), and they might, then there's no reason why the Ultimate line wouldn't overtake the traditional one. A modern and "like the movies" feel is always going to draw in more new readers than antiquated character designs and heaps of backstory to read through.
 
Tetragrammaton said:
A modern and "like the movies" feel is always going to draw in more new readers than antiquated character designs and heaps of backstory to read through.


Untruth, its no secret that the classics always end up better.
 
Darthphere said:
Untruth, its no secret that the classics always end up better.
End up better how? Quality? That's debatable, and not really something you can state as fact. Sales? Maybe, I'm new to comics so I don't really know where to go to get reliable data on that sort of thing, but that doesn't really effect what I said. A larger group of old time readers buying the 616 books, while a smaller group of old time readers mixed in with some new ones (which is what Marvel wants I assume) still allows for the Ultimate universe to be drawing in more new customers, even if the 616 manages to outsell it.
 
Can you name one Hollywood movie remake thats better than the original?
 
Is the quality of totally unrelated projects in a totally unrelated medium really an issue here?
 
Tetragrammaton said:
Is the quality of totally unrelated projects in a totally unrelated medium really an issue here?


Its an example of classics always being better. Ok, can you honestly tell me that the Gah-Lak-Tus story by Ellis in Ultimate is better than the original FF story?
 
Darthphere said:
Its an example of classics always being better. Ok, can you honestly tell me that the Gah-Lak-Tus story by Ellis in Ultimate is better than the original FF story?


ewwwwwwwwww
 
No, I can't. I've never read either of them, and what's more, I absolutely despise the entire idea of Galactus and "cosmic comics" in general. I can tell you that I prefer Ultimate Spiderman's origin story to the bit of the original that was included in the hardcover, and I can also tell you I enjoyed the X-men origin story (even though it was the poorest of the three books that I bought) much more than the original X-men comic included in the hardcover.

It's subjective. You can't say "this original 616 story from several decades ago is much better!" and expect that to be some argument-ending fact, especially when you're talking to someone who doesn't have nostalgia to help cover up some of the flaws in those older books.

And regardless, my original post wasn't "If one has to replace the other, I'd expect it to be the ultimate line because of more quality", it was "If one has to replace the other, I'd expect it to be the ultimate line because of it being better suited for new readers". The quality of a 40 year old fantastic four story is a nonissue here.
 
As it was stated earlier, Marvel's goal with the ultimate universe was money.

They wanted to capitalize on the potential fanbase possibilities with all the new movies coming out... people leaning on the more casual side don't want to dig through 40+ years of comic book history. This was a way to get new readers interested quickly, and perhaps interested enough to dig through the old stuff and buy trades, etc.

I doubt the target market was the people who've been following the books for years -- that was just icing on the cake.
 
Tetragrammaton said:
No, I can't. I've never read either of them, and what's more, I absolutely despise the entire idea of Galactus and "cosmic comics" in general. I can tell you that I prefer Ultimate Spiderman's origin story to the bit of the original that was included in the hardcover, and I can also tell you I enjoyed the X-men origin story (even though it was the poorest of the three books that I bought) much more than the original X-men comic included in the hardcover.

It's subjective. You can't say "this original 616 story from several decades ago is much better!" and expect that to be some argument-ending fact, especially when you're talking to someone who doesn't have nostalgia to help cover up some of the flaws in those older books.

And regardless, my original post wasn't "If one has to replace the other, I'd expect it to be the ultimate line because of more quality", it was "If one has to replace the other, I'd expect it to be the ultimate line because of it being better suited for new readers". The quality of a 40 year old fantastic four story is a nonissue here.


Actually it is, because even though its "antiquated" and old, its still one of the most memorable and referenced comics ever. Even new readers today reading titles like Annihilation know what the hell its about. ANd again, this whole, Ultimates is newer and nostalgia isnt important to them argument is without base. Im 19, I was nowhere near born when that story came out, my dad was 13 when that story came out. The internet, reprints, Essentials, are all at hand, and if you like the characters enough, youll research them and learn more about them. Thats all it takes time, if the Ultimate line took over 616 all its doing is excusing blatant laziness on account of a new generation of teenagers that cant sit still for more than 5 minutes.
 
Darthphere said:
Actually it is, because even though its "antiquated" and old, its still one of the most memorable and referenced comics ever.
To who? Hardcore comic readers, who aren't the Ultimate target audience and probably aren't Marvels either? I'm sure it is. To casual comic readers or new readers, someone just looking to read something here and there? I doubt it. And again, it's not an issue. I don't even know how you managed to work it into your posts. The Ultimate universe was put together to attract newer readers, is doing this, and is ergo more appealing to Marvel because of it's ability to attract new, long term business. What on Earth does a decades old Galactus story have to do with any of that? :huh:

This all goes back to my original post. You clearly enjoy the 616 universe more than the Ultimate universe. That's great, I couldn't care less if you wish death on the Ultimate universe. I enjoy the ultimate universe, and I'm sure you couldn't care less if I wished death on the 616 universe. There's no better example of why Marvel should keep both universes alive and different. Killing one or the other or a "merger" would only result in lost/angered fans, and I doubt the event would draw in any new ones to replace them.

However, the fact remains that if Marvel was only going to keep one universe alive, they'd very likely move to the Ultimate universe. All irrelevant arguments about quality and nostalgia aside, a product that pleases a new audience is always going to be more appealing than a product that pleases an older audience that is likely shrinking. This is a simple fact, and no amount of "classic" stories about a giant man in a purple hat who goes around eating planets will change that.


Darthphere said:
Thats all it takes time, if the Ultimate line took over 616 all its doing is excusing blatant laziness on account of a new generation of teenagers that cant sit still for more than 5 minutes.
That's just it, that's the appeal of the Ultimate line, at least to me. I will not take the time to immerse myself in 40 years of comics history, and it's not because I'm a teenager who can't sit still for more than 5 minutes. It's because I don't have the time, money, or desire to sift through all that crap. Do you think the LOTR movies would have been a big hit if the audience was required to buy every book Tolkein ever wrote, middle earth or not, just to understand it? Do you think a television show that was based on an obscure show from the 1960s that is impossible to follow without first watching the original would be a success? Same deal here. I'm buying entertainment, I don't have time to spend a month on research.
 
SouLeSS said:
Ultimate Alliance is set in both worlds, though mostly in the 616. The 616 universe had all the 90's cartoons. Most of the Ultimate lineup is better than the current counterpart line-up.

Co-signed! Ultimate Marvel is more modernized and fresh. The characters look cooler and the attitudes are more grounded. Its darker, theres alot of grey rather than black and white, good vs evil. The good guys arent angelic. They all have their flaws. Even Xavier breaks the rules once in a while.The Ultimates is a great comic but I wouldnt say all the Ultimate lines are better than thier 616 counterparts.

616 FF is far better than Ultimate FF and Ultimate X-Men used to be better than the 616 version. Maybe it will be again when Kirkman leaves the book.
 

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