The Dark Knight Why So Serious?

[Carnotaur3]

Yeah I really liked the phone call too! Well done!

 

[dark_b]

the phone call was amazing. it really scared me. the bad part is that if someoen hears this and doesnt know about the viral markting he can get really scary.

 

[Tempest19]

That's what's so cool about it- people try to start connecting people to this number without telling them what it's about... start an actual clown 'killer joke' scare for guerrila publicity.

USA TODAY: "People frightened by the Joker"

TIMES: "The Joker's killing joke sends fear into millions"

 

[Karea07]

i love their marketing campaign so far

 

[dark_b]

That's what's so cool about it- people try to start connecting people to this number without telling them what it's about... start an actual clown 'killer joke' scare for guerrila publicity.

USA TODAY: "People frightened by the Joker"

TIMES: "The Joker's killing joke sends fear into millions"

t:

yeah this marketing could be remembered for years.

 

[Tempest19]

So, anyone want to help me incite that riot? HAHAHAHAHAHA!!!!!!

After all, we did pass the test to work for the Joker. Maybe we should him proud.

 

[TheBat812]

Are you sure?

The lips look the same to me.

Anybody have teh jokerized version of this? never got to see it...

 

[I-T-B]

Just ran through the whole thing again, and without the lag I was able get to the end, and it was fantastic. I got a picture, some "police reports" and a higher quality version of what I consider to be a great teaser, I couldn't be happier. Whoever came up with this idea was a genius, greatest marketing for any movie, ever.

 

[Boom]

Not according to the trailer.

That's actually a damn good point.

There's definitely symbolism behind the shattering bat emblem.

 

[TheBatman072]

This has probably been answered already, but what's this about moving your cursor over a dollar bill on the site and it making noise?

 

[undyingsoul]

Just ran through the whole thing again, and without the lag I was able get to the end, and it was fantastic. I got a picture, some "police reports" and a higher quality version of what I consider to be a great teaser, I couldn't be happier. Whoever came up with this idea was a genius, greatest marketing for any movie, ever.

how the heck do you run through it again

 

[I-T-B]

how the heck do you run through it again

You go back to the website, have the list of passwords next to you, and just fly through it with no lag. 'Twas wonderful.

 

[hame4479]

The entire event was fun and the trailer and the pics and sounds were great. The phone call was really cool.

was the phone call part of what happened at the con or is it online?

 

[teh Puffy]

You go back to the website, have the list of passwords next to you, and just fly through it with no lag. 'Twas wonderful.

Well he asked cause the site has a winner, the game is over with. Thats why it was asked.

 

[teh Puffy]

That's actually a damn good point.

There's definitely symbolism behind the shattering bat emblem.

Could it be, that Bats is still young at cleaning crime, and this is over whelming him, and he not want to Dawn The Mask and Cape, but with alfreds help in making him relieze this was about cleaning up a city that was so great to his family make him keep the mask and cape.

 

[DarthSkywalker]

Could it be, that Bats is still young at cleaning crime, and this is over whelming him, and he not want to Dawn The Mask and Cape, but with alfreds help in making him relieze this was about cleaning up a city that was so great to his family make him keep the mask and cape.

More like the Joker is not a normal man. He doesn't fear, thus the Bat's ultimate power is lost on him.

Batman is driving through his enemies almost in to simple a manner it sounds like. The Joker is there to break that illusion.

 

[psychosully]

Damn i missed most of this. I got up at 3 am to play along but everything was taking for ever to load because so many people were online it was crazy.

 

[Batty Belfry]

OMG, what a day. I wish I had called in sick to work....but I did follow the events here. Awesome stuff...

I wonder if Rachel Dawes loves guys in purple, I doubt it.

 

[Axtech]

Holy ****, I can't believe how much work they put into all of this. This is amazing!

 

[Axtech]

I still can't believe the movie is almost a year away.

If this is what they're doing now, I wonder what we might have in store for us in the months to come!

 

[wikum]

it is the best viral marketing i have ever seen.

period.

it will be used as a benchmark.

other companys will take notice. trust me.

 

[TheCosmonaut]

Why has it been so easy for people to find the viral TDK sites, but no one can find any Cloverfield sites?

 

[Chucktallica101]

it is the best viral marketing i have ever seen.

period.

it will be used as a benchmark.

other companys will take notice. trust me.

For sure. It's very...Ron Paulish.

I was definitely going to see the movie, but now I'm convinced that I have to purchase the Direct to Video prequel before I see the movie.

 

[creamyiraq]

I just wanted to tell you all that this was the most fun I've ever had online! This campaign is insanely well played out, and I can't wait for more. Thanks to all you guys for racking your brains today, it was a toughie, lol. We did it tho. SHH 1, Joker puzzle bonanza - 0 Great job guys.

 

[Mister J]

My feelings about the teaser aside, this viral campaign has been great. The servers should have had more capacity today, but the ideas and theme behind it were pretty sweet. Can't wait to see how it kicks up in December.