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But does that percentage go down the longer the theater plays the movie?
This is a good article that breaks down how the economics on a movie ticket works:
When you buy a movie ticket, where does that money go?
The section in relation to your question:
Movie Studios — Arrangements vary, but the movie studio usually ends up with about 60 percent of the proceeds from American box offices. Overseas, the number is usually less, anywhere from 20 percent to 40 percent depending on the film distribution arrangements, agreements, and other costs associated with foreign distribution (not to mention piracy).
That figure varies according to the usual supply and demand principles — an extremely hot first-run movie may start out with distribution fees up to 90 percent (in other words, 90 percent of the fees during that time are going back to the studio). As the film stays in distribution longer, the fees go down since demand goes down until eventually the theater replaces it with a different film.
In aggregate across all films and all times, 60 percent is a reasonable estimate.
But I recommend reading the article. It helps you understand how BO works fairly well.

