So we're at that phase where the March solicitations are coming soon, and it feels like you guys have a lot of new product you're announcing in anticipation of that. And honestly, I feel like for a while we've been talking here, and you guys have been saying, "Wait until March!" Two things that jump immediately to mind are he incoming "Annihilators" series which answers the long-standing question of what's next for the cosmic books, and wave of $2.99 price point books that are officially on the schedule now. To a certain extent, does this all come now because the natural workflow, or is there a reason to have so many new initiatives hitting now?
Brevoort: Obviously, it takes a certain amount of time for us to get any project up and running. If I decided today, in December, that I wanted to do a particular project - I have an idea for an Avengers special or something; It's the Avengers having a pie fight in "Avengers Pie Fight Special" #1 because the time is right for pie - the soonest I could reasonably get such a thing onto the schedule would be April. It's more realistically a May book, and much more realistically June or July. If I really, really wanted to push, I could get it into March and back-solicit it. But there's a natural process these things go through, and when we say, "Let's figure out what's going to be next for the cosmic universe. Let's do 'Annihilators,'" there's a certain amount of lead time needed to put that project together - even today with the technology we have to zap files anywhere in the world. So this just happens to be when all this stuff is happening.
Traditionally, I think March tends to be the first real ramp-up month in the calendar. Typically speaking, for all the companies January and February tend to be a bit on the light side, partially because it's right after the holidays and everybody is tired. [
Laughter] But also you're just starting your fiscal cycle, and the pressure isn't yet there to have to make up for a bad month in terms of performance or get ahead on a good month. And I think even on a retail level, if I'm remembering correctly, January and particularly February tend to be fairly weak months in terms of customers coming in. So really, around March and heading into the spring and summer months tends to be where the biggest emphasis is. That's the cycle comics have followed for years.
On the creative side of things of "Annihilators," people, for a long time, have been wondering what would happen after losing two ongoing books and whether there would be another event or what have you. Now it feels like you're putting all of the cosmic line into one place...is part of the idea here to do one-stop shopping for people interested in that corner of the Marvel U?
Brevoort: It's definitely trying to bring it down to something manageable - not that there were a ton of cosmic books before this. But the fact is - and I don't think I'm revealing anything significant here - that the "Annihilators" book is half Annihilators and
half Rocket Raccoon and Groot. The Rocket and Groot story started life as a separate limited series. But the market is just soft enough now that it made more sense to us to fold those together and do it as a bigger book at a slightly higher
price point than to try and release them as separate projects. It's a tough world out there, and our fans have to decide where they spend their dollars. This works for us and hopefully will work better for them as well.
And for all those people that were barraging us with questions about what was coming next in the cosmic world and what was next for Dan and Andy on that front, hopefully they'll dig "Annihilators" and come out to support it and keep us thinking about further projects to do in that arena.