TheCorpulent1
SHAZAM!
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- Jun 20, 2001
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Mostly Dane, since Dane's beaten pretty much everyone named "Swordsman" he's ever met.
Should've had a Wolverine cameo, I guess.I've been blaming the ignorant masses ever since this book dropped below the 30,000 unit line. The fact that they let it get to #15 instead of dropping it at #12 shows that Quesada and the higher ups really liked it.
Yeah Get that ****er involved...Should've had a Wolverine cameo, I guess.
Maybe if they changed the title to
WOLVERINE!!!!!!! featuring Captain Britain & MI 13...
Thats what they should have done, Avengers UKI once said that sales for this book would've been better if it had been titled MI-13: Britain's Avengers. And I mean, put "MI-13: Britain's" in tiny letters on top of a giant "Avengers."
Thats what they should have done, Avengers UK
They sort of had two Wolverines, thematically speaking. Blade and Dane both cover some of the themes Wolverine does. But, of course, they don't have blades that shoot out of their hands, so they're not as popular.![]()
Pete had knives coming out of his fingers.
I never understood why they didn't call it Excalibur.
Mostly Dane, since Dane's beaten pretty much everyone named "Swordsman" he's ever met.
I still think it could work though....True.
Yeah, for once Joe Q's words on this title weren't spin. Marvel can only publish a title so long until a lack of sales make it a poor investment. Considering the loss of ad revenue in magazines and comics since last year, the measure of sales is even more key. Despite the quality of the book and some Marvel house ads, it just didn't catch on after the initial debut. Quite frankly, we should be grateful it lasted long enough to publish 15-16 issues worth of material; many titles that sell as poorly as this one did die after issue #12. Once an ongoing title sells below 20-19k, it's pretty much over.
Honestly, I think the fact that Claremont had tried two prior EXCALIBUR relaunches within the last 4-6 years that tanked hurt this book's chances; retailers and fans likely saw it as Excalibur under another name, which to be honest it kind of is. It was far better than Claremont's versions, but quality doesn't really translate to sales on it's own. A company has to hype the book as mattering a great deal, and the audience has to swallow it. That is why ULTIMATUM sells like it does despite being worse than even HULK.
I don't know what more could have been done. Marvel had house ads, launched it in the middle of an event (and the story actually made sense), and the debut wasn't that bad, about 45k for issue one. It just couldn't hold up after the SI tie-in ended. About the only thing that might have been interesting would have been had MI-13 involved some of the X-Men characters who were classically involved with the British super-team, or at least the ones still alive or on the planet; Nightcrawler and/or Colossus. Neither are horribly big sellers for X-Men on their own, but Nightcrawler has had recent stabs at his own ongoing and gets a one-shot now and again. I'd have preferred Colossus, but Nightcrawler is probably more popular and may have added a boost; the title was seen for a while as an unofficial X-Title anyway because of Pete Wisdom. That would have meant the X-editors being willing to relinquish one of the X-Men for a while, and given that doing so with Storm to BLACK PANTHER really didn't improve the stock of either, they may have been justifiably hesitant. Cornell, though, might have wanted the book to have more of a British flair, with Dane being the only American present on it (although Nightcrawler was born in Germany, and Cornell acknowledges his long association with Excalibur in the annual, but may not have wanted to include him regardless of editorial permission). That would have been the only addition I could think of that would have maintained the integrity of the title.
Calling it "AVENGERS: U.K." would have been cynical because aside for Black Knight being involved, it has nothing to do with the Avengers. Of course, "X-MEN" has been used as a co-title for books for even flimsier connections, but I wouldn't have approved. Hell, AVENGERS: THE INITIATIVE at least involves more actual Avengers characters (past and present).
That CBR article I linked to a few pages back noted that the focus on magic may have also sunk the book, as magic themed superhero books have rarely done well.
In the end, at least we got three arcs, and are going out with a bang.