I understand that DC publishes them. But they're not part of the shared DC universe, and tend to sell far less than the mainstream DC books.
It's always been that way for the most part though (exceptions being few Vertigo books that have crossed over into the DCU). Everybody knows that Vertigo is published by DC. It's not some industry secret. The reason it's a pet peeve of mine & many other comic fans (Ie: Anubis on this board) when people act like they're an indie is because they really are not and it comes across as ignorance about the industry.
There are REAL independent comic book companies breaking ground out there and they never get the credit and love Vertigo gets as the "indie darling" by a small section of fans at all. Those companies could use that love and support more than Vertigo a lot of times.
I'll put it this way. One reason why Brian Wood left DC and we never got to see his planned New 52
Supergirl book is because he was pitching
DMZ (a Vertigo comic meaning that it's creator owned) to different TV networks.
He came across a good deal and DC cock blocked it because well....they can since at the end of the day they're still part owner and the publisher of that IP. That upset him a lot and he didn't renew his contract and thus we had to see the end of his excellent Vertigo ongoings in turn because of it.
This is why you never see Ellis pitching a
Transmetropolitan TV series or Azzarello an
100 Bullets one. Because even if they wanted to they would have to go through DC and a whole lot of paperwork first to make it happen.
It is not 100% ownership for the creators of ALL Vertigo properties like say people have over at IDW, Boom or Dynamite. Just some properties; so that is NOT really independent at all. It's just another imprint under a larger corporate umbrella.
It's sadly often overlooked by fans of the superhero genre
Yeah and this is something that has always happened and will continue. This is a major problem for the industry actually and one of the things that always stunted it's growth. It kills me when people tell me they read Manga and such cause American comics are nothing but superhero fare.
When in reality there are a crap load of American comic books out there that wipe the floor with Manga stuff in terms of non-superhero ideas and "mature" content. It's just that they ignore it because it has no familiar characters involved.
Unfortunately most people don't think the comic book medium is capable of doing more beyond superhero **** when it comes to American comics. But hey on the flipside there are always those of us who know better and at least help a lot of these series' run for a long time and achieve cult status.
The Vertigo books don't have the DC logo on them. All the Vertigo books have the main WB logo on them and say published by DC Comics in the credits though.