I can call it a fantastic idea, because it isn't mine. This came from Amy.
First, print off a few copies of one of the fliers promoting No. 97 (or create your own). You can find some samples in these posts:
http://www.comicboards.com/spidergirl/view.php?rpl=060121025708
http://www.comicboards.com/spidergirl/view.php?rpl=060117193037
http://www.comicboards.com/spidergirl/view.php?trd=060121234921
Then, mail them to several comic book shops in your area. You can find addresses using this site.
http://www.freecomicbookday.com/fcbd_locator.asp
Here is a sample letter you can use to accompany the flier.
Dear Retailer:
As you may have heard, Marvel Comics intends to cancel Spider-Girl with issue No. 100. As you also may have heard, Marvel has canceled Spider-Girl several times in the past, and her friends have always come to her rescue. We intend to do it again.
Enclosed is a flier advertising the April issue of Spider-Girl, issue No. 97, which features the return of the Hobgoblin, a popular villain who has not appeared in the regular Spider-Man books for a decade. If Marvel actually publicized this event, we believe orders for Spider-Girl No. 97 would be huge. Once again we fans decided that if Marvel won’t do it, we will!
Please hang the enclosed flier in your store. It won’t cost you anything but a few pieces of tape, and it could increase your profits.
Thank you for your time,
Sincerely,
If you do anything to help save Spider-Girl, do this! Getting fliers into comic book shops are the simplest, fastest and probably the most effective way we have of increasing her sales.
Thanks, Amy!