I don't think that's accurate.
We are seeing this year how hard it is for a comic book movie to crack $200 million domestic.
Superman did that with a movie that just about everyone hated. Contrast that with Batman Begins....which almost everyone loved...and it only made $5 million more. (Both had horrible previous movies as "baggage") Just imagine how much a Superman movie would make if everyone loved it?
Using Mojo's beenchmark for a first tier comic film franchise of 500 illion made in the WW box there are only 3 current such franchises.
Batman, Spiderman and Ironman. And these are deivering way above the half a billion mark so Mojo is generous in seting this benchmark.
Last Batman made over a billion, Spiderman in the 800 millions and Ironman in the 700 millions.
Those are first tier franchises and none of the rest come close - even X-Men which is the runner up of the second tier group.
The point is indeed it's hard to break the magic 500 million mark.
Mojo says maybe studios will reconsider spending so much on second tier franchises expecting first tier box office numbers. It may simply not be possible to duplicate the 3 winning superhero franchises.
Even S:TM adjusted for inflation just barely makes the first tier - in today's dollars it took in a little over 500 million.
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