8th Update, Sunday 12:40AM: Guardians of the Galaxy Vol. 2 raked in a fantastic $51M on Saturday, putting the Disney/Marvel movie back on course for a $142.3M-$146.8M opening weekend. Currently, industry estimates figure that on the high end, today will be -22% from Saturday logging $39.5M. For GOTG2 to hit a $150M domestic opening, it would need to make $42.7M today, which would be $300K more than what Captain America: Civil War grossed on its Sunday.
Ever since the studios began rolling Thursday previews into Friday’s B.O., Saturday typically registers as a dip. It’s in these cases that the hasty observation is made that a film is frontloaded. But if you back out GOTG2‘s $17M Thursday night from its $56M+ Friday (which would then be $39.3M), we see that Saturday’s $51M technically reps a 30% hike over Friday. That Friday-to-Saturday surge for GOTG2 outstrips that of Captain America: Civil War (+21%), Iron Man 3 (+17%), GOTG (+16%), Avengers (+12% Saturday over Friday) and Avengers: Age of Ultron (-1%), that is when you compare those films’ Saturdays to their pure Fridays (less Thursday cash). Now, that says a lot about GOTG2‘s powerful word of mouth: Each day the sequel’s grosses have improved. PostTrak continues to report that 76% of all moviegoers are giving GOTG2 a definite thumbs up to their friends; that’s one point above GOTG‘s 75%.