I think the most likely answer is "Actually, the world *is* getting to the point where every person with powers doesn't automatically attract mega attention". And, technically Luke *did* attract media attention as soon as he did something in public. He played it coy about his powers, but he didn't exactly deny them in any serious way.
What about governments freaking about superhero activities in Civil War and how governments and some people are reacting to Inhumans in Agents of S.H.I.E.LD. ?
This suggests that many people are afraid or at least concerned about superpowers. While it makes sense that after all this time people are used to the idea, that Luke would at least attract a news crew or an annoying journalist.
I'm not saying it should or has to happen - I said in another thread that the audience doesn't need to be told everything and we can fill in certain blanks ourselves (for example here I took the assumption that Luke may have been hounded by the press off screen in the days after the building collapse but he didn't co-operate and they gave up) but the reason I brought it up was that I was curious why the writers decided that the Luke be revealed to the whole world, rather than his powers be "word on the street", if they weren't going to complicate his life with media attention anyway.
The press were certainly covering Mariah's speech. It's just something that can only be covered in Luke Cage. There's a couple reasons for that. One, it's really his story so it needs to be covered here. Second, the show took place months before it was released. The time to reference the show on other shows occurred before it aired (and likely before the particular scenes were filmed) and that would have been stealing its thunder.
By "stealing his thunder", do you mean Coulsen and S.H.I.E.L.D. showing up in the show, for example?
If that is what you meant, I agree and I wasn't suggesting it although I do see how the way I point made it seem as though I was. Although it would be fun to have some kind of crossover, even if it is only in dialogue or an easter egg that someone from S.H..I.E.L.D. investigated or are currently observing Luke.
As I said above, I was simply wondering why the writers decided to out Luke to the world if it wasn't going to actually impact on him in anyway. If it was to so the neighbourhood knows about him and to bring Claire the show, simple word on the street would have done that without him needing to be filmed by news crews.
I think there is probably a lot of confusion and disbelief among the general public in the MCU. There are superheroes, Inhumans, sorcerers, aliens, androids, highly skilled regular humans and technology enhanced people.tein
Even if people saw the video of Luke Cage knocking those cops they wouldn't know what he is. Ordinary people are still incredibility skeptical and removed from what is going on with 'enhanced people' in the MCU world.
Despite having super senses and living in a city that faced an alien invasion Daredevil seemed really skeptical about all the Hand/Caste zombie ninja stuff war. Doctor Strange didn't believe in magic until it was shown to him.
The experiment that gave Luke his powers is connected to a wider conspiracy by the sounds of things. Very powerful people are trying to make sure people don't know those prisoners where being experimented on.
That is very good point in regards to the public. And Luke being hounded by the press maybe something we are supposed to assume has happened but is unnecessary for us to see.
The movies and Agents of S.H.I.E.L.D. show that governments both fear and desire people like Luke. So I was thinking that being public knowledge should "realistically" bring a government agency down on him. So I was thinking that outing him was unnecessary if that wasn't going to happen. However, your last point may clear that up and it is actually quite simple - the writers may have outed Luke Cage on to the world so that he was brought to the attention of the owners of Seagate. For some reason I had it in my head that Burstein was working on his own little side project and had complete forgot that Seagate was a privately owned facility.