It won't lose money. It just may not make its budget back theatrically. The movie will turn a profit through other channels. Merch deals, streaming, etc. Also, yes it cost 200 mil to make. But look at TFA. It cost 150 in 2011 money and made less than 400. Similar position FF is in. These movies are not just about this 1 investment or movie. You have to look at these as longer term investments. This movie is meant to launch the franchise, and their appearance in Doomsday/Secret Wars and whatever other projects is meant to build on this momentum. So eventually the FF may become a larger money maker. Cap went from under 400 mil to over 700 mil come TWS. Thor likewise only did about 400 WW. It's a marathon. Not a sprint.I mean, again, the movie cost more than 200 million which means it even has a chance of losing money. But whatever, I won't debate this any longer.
Half a billion dollars at the box office isn't a success now?
In THIS current economy?
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I have said this for years, it isn't Phase 3 anymore. We need to stop looking at this in comparison to Phase 3. Marvel needs to rebuild the house of cards. This may mean less profit on the individual movies for a few years, but make good movies and make a Doomsday/Secret Wars people like, the numbers should go back up.
Thank you for saying this. I don’t know why so many continue to miss this very important factor. It’s almost like folks prefer to skip all the way back to the 2005 Jessica Alba film era (which were also critical and financial fails), but not taking into account everything that has transpired since then.F4 was a tainted brand guys. The last time the GA was exposed to these characters (Fant4stic) they stunk up the box office big time. Half a billion from a tainted brand is a win.
Thank you for saying this. I don’t know why so many continue to miss this very important factor. It’s almost like folks prefer to skip all the way back to the 2005 Jessica Alba film era (which were also critical and financial fails), but not taking into account everything that has transpired since then.