I was a the comic store today and I realized that Marvel is actually TRYING to make Hulk a popular story again. He was on the cover of a Spider Man a few months back, a FF, the Sentry, and there's the whole Doc Samson thing, and of course there's Planet Hulk coming up. Joe Q just needs to understand that it takes a certain type of writer to do the Hulk. Joe Q considers Daniel way to be one of the top 5 or 10 writers. It probably seemed like his Hulk idea would be good, but he obviously swung and missed on this one. And when you put Hulk in a comic as a guest appearence, it can go horribly wrong. Especially when it's a forced thing. Just read the latest Sentry.
Hopefully after Planet Hulk, the jade giant will have enough populaity to make him a priority. Hulk could be one of Marvel's best and top selling comics given a good writer and penciler. Joe Q just needs more fans screaming at him to do so.