Argo
The Master
The Silver Linings Playbook
Django Unchained
Les Miserables
Lincoln
Life of Pi
Amour
Flight
Moonrise Kingdom or Anna Karenina or Beasts of the Southern Wild
Were half of the movies nominated last year really Best Picture worthy, though?
The Avengers was LOVED by critics at 92% (higher than other potential nominees), it was the highest grossing film of the year at box office, it represents a completion of a 6 film arc (the FIRST time such a thing has even been achieved - the academy has always loved innovators), AND it being the top film of the year with the masses would lead into the ratings increasing (which is why the Academy started to branch off in the first place - it started losing interest to the masses).
You still have yet to say one reason. I have named all the possible reasons and all of them stand on solid ground. You're forgetting the main one - RATINGS... unless you actually think the academy started to branch off for a reason OTHER than ratings? They want people to watch. It wouldn't be knocked because it actually got one of the higher critic approvals over other possible nominees PLUS top grossing film of the year = audience interest = ratings they want = $$$. Never dismiss the bottom line. If it was a 'bad' movie or a 'cult' movie - alrighty - but, it wasn't - it was one of the top movies of the year by critics choice and audience choice via box office. And as said.... MONEY talks.
It's not about that, hey ccon if you didn't personally like it... I don't care one way or another. What I'm looking at are other things:
> Critics choice, they wouldn't be seen as "selling out" because of that
> Innovative, they wouldn't be seen as "selling out" because of that
*** > RATINGS = Money. The academy is branching out TO MAKE MASSES WATCH.
I'm coming at this from a purely business stand-point and point of view. If you want those ratings you would go after that one film that would draw them in. And seeing as to how Avengers is the #1 film AND how nominating it wouldn't be seen as "selling out" since the critic and audience consensus was positive - you'd have an easy way of bringing in those dollars.
Now since I might sound like a hypocrite:
Yes, LOOPER was a good film and it had a higher RT rating - it also has that it was rather obscure in the audience mind and an action film going against it without anything other than story that was innovative.
SKYFALL - 50th Bond anniversary
THE DARK KNIGHT RISES - finale of Nolan's trilogy
THE AVENGERS - the first time 6 films have ever been brought into one and successfully at that
All of the above three would draw in the masses, they wouldn't seem to be selling out due to overall critics consensus, and in the end they'll be checking their pockets.