Other superhero movies have, what is holding this franchise back then?
X3 made 234 million domestic which was an increase from X2 which was an increase from X1. So, the logical flow tells you that this movie could have, should have made more than X3. The X-Men and it's poster boy, Hugh Jackman, now have a huge fan base. He is a house hold name and the X-Men are as well. This movie should have been huge at the box office. So, what went wrong? Well we know that critics and a large majority of fans did not love this movie. The huge second week drop also shows that the general audience didn't love it either. And now, it has leveled off and will not even beat X1's domestic take after inflation.