So what comes after
One More Day?
Sting knows: Brand New Day.
Answering a lot of questions about whats to come with Spider-Man, Marvel has announced that One More Day will be the overarching title for the storyline following the upcoming
One More Day storyline, and on top of that,
Amazing Spider-Man will move to shipping
three times a month, starting later this year.
But if you follow
Amazing editor Steve Wackers comments on Newsarama, you already knew that, didnt you?
We spoke with Wacker.
Newsarama: Let's start at the start Steve - basically, just define this for us - when we've talked to you in the recent months about what your future looks like at Marvel, your usual refrain was "Amazing, Amazing, Amazing." You were chuckling to yourself about how witty you were when you'd write that, weren't you?
Steve Wacker: Matt, you have long been the dog to my Pavlov. Nothing makes me happier at the end of a long day editing then to sit with my children and invent new ways to lead you and your internet-ian lackeys through my mental hula hoops.
So yes, "Amazing. Amazing. Amazing." was my big clue to the 3-times per month shipping.
Heres a clue to my next big project: Heart attack. Heart attack. Heart attack.
NRAMA: Health concerns aside for a moment - let's talk about the larger picture here - the viability of increasing the frequency of a series. Obviously, there's a lesson from
52 here, what is it? Just simply, that the audience will support a weekly, or "increased frequency" series?
SW: This idea of upping the frequency on Spidey predates me or
52 (and as most everyone knows, its pretty much how the Superman books were run from the late 80s to mid 90s). From what I understand, implementing this plan on Spidey began getting talked about a few years back. Apparently it didnt get too far beyond a suggestion since people were so happy with JMS on the main book. So the idea sort of simmered for awhile.
With the creative change on
Amazing, I suppose it just seemed like the right time to give it a shot.
NRAMA: What do you think is key in the appeal of increasing the frequency? The pace of the storytelling can't be the same as a monthly series, can it?
SW: No way. Its a weird conundrum (and thank you to comic books for adding
that word to my vocabulary in 1981!): you have more pages than you can reasonably fill in time allowed and you still end up with not enough pages! Plus youre never as far ahead as it seems because every solicitation cycle eats up three more issues in your drawer. From an editorial standpoint, I hate these things!
Pacing wise, it allows you to deal with subplots differently because while you may not see a supporting character for 5 issues, its really only a little over a month of actual time.
NRAMA: Lets hit the basics of what this entails - what does this entail?
Amazing Spider-Man is moving to three times a month shipping?
SW: Yes. We already have three Spider-Man monthlies, so the page amount is the same if youre reading all the Spidey books already - and if youre not, were going to work our Axels off to make it worth your while.
NRAMA: Who are/how are the creative teams organized?
SW: The new creators have laid out about a years worth of story arcs for Peter Parker and the cast. Over that, theyre coming up with stories that will move the uber-plot along, so that each story has the same writing and art team and no one is left writing Part 3 of some elses story.
In other words, if I gather where youre headed, (which believe me aint too tough, Bob Woodward!), its not the same way
52 was set up with everyone essentially working on every issue.
NRAMA: Got it. But what happens during that four, or sometimes fifth week in the month?
SW: I edit
She-Hulk, Ms. Marvel, World War Hulk: Frontline, Iron Man: Mandarin, Captain Marvel, several Spider-Man specials, and a another still-secret Spider-Man book. Plus several not-announced projects and trying to take credit for any other good stuff coming out at Marvel I may not be aware of.
Oh, and then I read Newsarama to get a quick overview of everything Im doing wrong.
NRAMA: Are
Friendly Neighborhod Spider-Man and
Spectacular going to continue with this change?
SW: Nope. Like Shogun Warriors, like Defenders, like Camp Candy before them
all good comics must end.
I was skeptical, but the numbers bear it out that Amazing is the main book to most readers and the feeling is that the important Spider-man stuff happens between its covers. Certainly history backs that up too, from
Peter Parker to
Team-Up to
Web of
No matter how good the creators and stories might be on the supporting books, when forced to choose, most readers lean towards
Amazing.
NRAMA: You've always contended that you didn't come to Marvel to start up a weekly comic after being involved with
52 at DC - but was this something that was mentioned as a carrot of sorts (if producing weekly comics are a carrot to anyone, that is...) when you were in early discussions with Marvel?
SW: I knew it was Spider-Man that Id get, but I dont believe I knew about the publishing plan. I may be wrong though, at the time I was caught up in a great Newsarama thread about what a tool I am!
This is such a different creative set-up and Marvel makes books so differently, that Im not sure if my prior experience helps or not.
NRAMA: Production and scheduling-wise...is this similar to how you ran
52? What's different? What's the same?
SW: Heres one difference: the
52 gang pretty much already knew each other by time I got involved. The new Spider-Man writers were all pretty much strangers, I believe. Not sure if one s better than the other, but its different.
How I run my desk is pretty similar. I have my three ring binders and 3-hole punch at the ready to put any script or art that comes in so I can look at stuff at a quick glance. My assistant Tom Brennan just started, but hes learning how to traffic stuff around the office electronically which was (and is still) a huge learning curve for me.
The writers and I (with Brevoort) have a phone call every few weeks to see where we are.
Ahh who we kiddin, Brady. No one cares about the nuts and bolts! They want to hear about the sexy stuff like why Andy Schmidt
really left or Peter Davids 4th nipple. (Strue)
NRAMA: Okay some of that sounds truly disturbing
but pulling you back to production
in terms of a mechanism and "machine," once this is started, there's no...stopping it, really, is there? That is, to do this, you're committed all or nothing, right?
SW: I sure as hell am. Marvel is already setup to work close to the bone, so I dont know that anyonell notice were doing a book three times a month. The efficiency of the in-house production crew here cant be overstated. Theyre already set up for war, so this hasnt fazed anyone yet.
Will it end? Who knows? Were going to do our part to make sure no one wants it to end.
NRAMA: In your view, why now for this? Is there something going on with Spider-Man that makes this time work best for this change in frequency than another?
SW: Theres nothing inherent to
One More Day that makes this a necessity, if thats what you mean. In other words, Peter doesnt come out at the end swearing to only appear in
Amazing or anything like that.
I think, given what the Joes are doing in their story coupled with the fact Joe S. is leaving, it probably just smelled like the right time to try something big. The spotlight moves around the different families of books a lot at Marvel, and since the unmasking Spideys gotten a good share of it. Before the spotligh moves to other areas, we think its a good idea to take a chance.
I guess you could just go back to the regular books, but it feels to me like it would have been a missed opportunity.
Oh and plus after
OMD, with a newly de-aged Aunt May rooming with Pete and Weapon MJ being tracked by Tigertooth
oops Ive said too much.
NRAMA: Perhaps you have
Obviously, for readers and fans, they're getting the biggest upside here, in terms of more Spider-Man. What's the upside for you/Marvel? Obviously, and ideally, increased sales, but from an editorial point of view whats the benefit of more stories?
Speaking for me, the best part is more room for Peter Parker. Everyone involved in the new stuff feels that this is really Peters story, not Spider-Man. Seems like a crazy distinction, but its really the secret to the character. We could go an entire issue without seeing Spider-Man and Im not sure anyone would notice.
With the increased frequency, well get to see more of him and still get plenty of Spider-Man vs. Weapon MJ action.
NRAMA: Stop that.
SW: Never. Additionally, Im getting to work with a slew of Marvels best artists (who well announce later, impatient ones). Like Batman, Spider-Man is such a great character to interpret and the creation lends itself to a vast variety of styles. I like comics for the constant variations in flavors I can get in any one month. This is going to scratch that itch for me a lot.
NRAMA: What are the pitfalls? From your experience, where are the places that you already know need to be watched for signs of weakness/scheduling, etc?
SW: It all starts falling apart if the scripts fall behind. Those 22 pages of idea-mortar are your first line of defense and if it goes away, staying on schedule is like climbing Jacobs Ladder (if Jacobs Ladder is what I think it is: one of those annoying wooden things where the top keeps flipping down
I could look it up , but wow, look at the cool ad for 40% off my comics! I need that! Plus look at that Mary Jane statue!! Dont worry, Newsarama, Im stayin!)
NRAMA: Okay. So - what do the storylines look like for the first few weeks? Will the FCBD issue's story be followed up upon in
Amazing?
SW: Mums the word for now, but look for a lot of new challenges for Pete and his family.
And, yes, some elements of the FCBD story will be followed up on in
Amazing.