Updated Saturday PM: With a strong hold from Friday to Saturday, Stephen Kings It is looking to pass $120M by the end of its three-day weekend, just as our tracking experts predicted earlier todday. Current estimates have the Andy Muschietti-directed horror film floating around $123.5M right now, down only 8% from last night. Today pulled in roughly $46.5M after Friday nights $51M (which included that $13.5M preview). The box office for It would be even higher if the Houston and Florida markets werent affected by two of this nations strongest hurricanes on record. Florida alone accounts for roughly 5% to 6% of the nations box office receipts and about half or more of that state is shut down due to Hurricane Irma.
Gotta note that over the past 48 hours, this box office record breaker from New Line Cinema and Warner Bros. has surged across social media, surpassing the kind of activity that Marvel and DC superhero franchises regularly enjoy, RelishMix says. YouTube views have grown by over 16.4M to 266.6M and the official It movie Facebook page (which added 6.7K new fans 2-days ago) is now popping six-fold to 41K yesterday and now 1.2M total.
Even It creators Stephen Kings FB page added another 100,000 fans over the week up to 5.1M fans, and Stranger Things star Finn Wolfhards Instagram page just added 37,500 fans up to 1.4M total. Also, Twitter hashtags for IT and ITmovie are now at 94K just in the past 24 hours.