co2
Sidekick
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- Sep 26, 2003
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I think TS's underperforming OW was mostly market overload. Three big action movies in one month, with giant robots which seemed Transformers-esque. It might have fared better in the fall instead, out of Wolverine/Star Trek/Transformers' shadow. I don't think it was the reviews - reviews don't matter as much as general word of mouth, and word of mouth doesn't kick in until the second weekend anyway. Opening weekend revenue is all about hype, prime release date, and marketing.
I think there is something to what you are saying. This summer is loaded pretty heavy on the front end. May alone has three of the biggest movies of the year, so it is hard to have a decent shot if you come in at the end like TS did. Look how well Wolverine did, and it dropped May first. And both Star Trek and TS are better than that pile.