I don't get how it would be a loss finacley. The movie had a budget of 255 and 190 marketing that is 445. So if the movie made 500 and theaters get about 12% that would be 440 to the studio so dosnt that many that the movie only needs to make about 500 to break even? So wouldn't 700 be a 200 profite? But the big thing is it would be the second spider man movie to go down and if you think about it back with spider man 1-3 the moves made more and that was years ago and with out 3d. Those movies with infalatuion and 3d would have made around 1.4 billion so intreams of tickets sold you are talking about like a 40-50% drop that is hugh!