The Amazing Spider-Man 2 The Amazing Spider-Man 2 Box Office Prediction Thread - Part 1

[spiderman2]

I have alrease heard that 10-15% is why the food cost so much at the movie theaters that it is how the make most of there money and that they hardly get any of the ticket money. Out side of the usa I don't know but I alrease figured it was the same.

 

[DarthSkywalker]

Theaters only get 10-15% of ticket sales so if the studio only gets half where is that other domestic ticket sales going to. 50% plus the what the teaters gets to keep of 10-15 is only 60-65% where is that other 40-35% going to then?

Please read this.

http://www.forbes.com/sites/scottme...ispute-between-disney-and-top-theater-chains/

The Los Angeles Times is reporting that a previously behind-closed-doors dispute between Disney Studios and top movie theater chains in the country has gone public. In general, when a movie ticket is purchased, 50% of that money goes to the studio while 50% goes to the theater. The studios often get a larger percentage over the first week or two of play, but the average is around 45-55% over a theatrical run.

But, citing higher costs of making and marketing films, Disney is apparently demanding 65% of the receipts for the domestic release of Iron Man 3, which opens a week from Friday in America, and other future Disney releases. AMC Theaters and Regal Cinemas, two of the biggest theater chains in the country, have refused. As a result, online ticket sales for the film have ceased over the last few days at both theater chains as well as at fellow major theater chain Cinemark, and Regal Cinemas has removed in-theater advertising, like posters and standees. This is not the first time this kind of dispute has occurred. And it has a relatively mixed history of success.

 

[spiderman2]

that is the first I have heard of this. I wonder if some theaters keep more then others? and I had never heard that the studio tends to get more in the first week this is all new stuff to me. Man I can see why with this inconime that a lot of studios have problems. I wounder how much profit the first 3 spider man movies made? I think they made 2.5 billion in boxoffice and I think combind the 3 had a budget of 600 million so that already takes it down to 1.9 billion and then you still have marketing and what ever the theater gets that the studio dosnt get. With out much marketing cost for this movie the first 3 may have spent like 500 million now that would already take it down to 1.4 billion and again that is without what the theater keeps.

 

[Neno_Kos]

Don't see how 700 Million is a disappointment.



More like Bad Boy Poser who would wuss out in a sticky situation.

i would agree with you, but Sony overspend marketing for this movie . They spend almost one entire budget of TASM2 only for marketing. 700 millions is not good profit for them. It's not money they expected (around 900-1 billion).

 

[spiderman2]

I have also seen articles saying 10-15% that Is why I thought that. That is a big despartet between that article and they 10-15% ones I have seen I kind of question if the 10-15% and what this article saids are correct or not or if the are both wrong.

 

[Kahran Ramsus]

If theaters only got 10-15% of the gross they wouldn't be able to cover overhead.

They get roughly 50% (in the US) over the course of the lifetime of an average film.

 

[DarthSkywalker]

I have also seen articles saying 10-15% that Is why I thought that. That is a big despartet between that article and they 10-15% ones I have seen I kind of question if the 10-15% and what this article saids are correct or not or if the are both wrong.

The articles is from Forbes. Its right. It was a pretty big story last year.

 

[spiderman2]

It just semed like if they only get 50% the studio when you had marketing and budget would never make any money.

 

[flickchick85]

I have also seen articles saying 10-15% that Is why I thought that. That is a big despartet between that article and they 10-15% ones I have seen I kind of question if the 10-15% and what this article saids are correct or not or if the are both wrong.

The 10-15% didn't come out of nowhere; that's about how much they get of the first two weekends' take. As time goes on, the theaters' percentage of the ticket sales increases. What the Forbes article is saying is that once the entire theatrical run is done, they average close to half. Unless the movie had terrible legs, in which case, the studio fares better than the exhibitors since they got those opening $$$. In those opening weekends, the theaters primarily make their money from concessions.

 

[DarthSkywalker]

It just semed like if they only get 50% the studio when you had marketing and budget would never make any money.

Which is why you keep your budgets in check. It is why big franchise care so much about merch. With Spidey, Sony doesn't even have a cut of merch. They sold it back to Marvel.

 

[flickchick85]

Studios also make the majority of their profits from the home video releases these days.

 

[MessiahDecoy123]

It just semed like if they only get 50% the studio when you had marketing and budget would never make any money.

The studio also makes money from dvd sales, merchandising and tv rights.

Those can be worth hundreds of millions.

 

[Spider-Fan]

The studio also makes money from dvd sales, merchandising and tv rights.

Those can be worth hundreds of millions.

Not in this case for Sony. They sold the merchandise rights to Marvel. They will make nothing off the merchandise for TASM2.

 

[DarthSkywalker]

Studios also make the majority of their profits from the home video releases these days.

Which was not very good for the first film. Do we expect TASM 2 to do so much better on home video?

 

[MessiahDecoy123]

Not in this case for Sony. They sold the merchandise rights to Marvel. They will make nothing off the merchandise for TASM2.

Yeah, I was speaking in general terms.

I'd be surprised if Sony can break even with ASM2 considering the ridiculous amount they spent on marketing.

 

[spiderman2]

oh ok yeah I knew I had hear a 10-15 thing before it just semeds crazy 50. I mean like for example if the movie made in the usa 400 million that would mean they only get 200 million and then if say the movie made 600 outside they would only get like 250 or something has they get less then half out side the usa that would mean with a billion they would only get 450 million and it cost 445 to make with budget and marketing that just dosnt sound right. So the movie has to make a billion to make a profit?

 

[MessiahDecoy123]

Studios also make the majority of their profits from the home video releases these days.

I thought tv rights was a bigger money maker.

 

[DarthSkywalker]

I thought tv rights was a bigger money maker.

You get less money from tv rights, but they are pretty much pure profit, so the margins are better. If you have a monster on blu ray, DVD, rental, digital download, etc. That money can be so big.

 

[spiderman2]

Saw just now that on comicbook movies.com that the movie is still tracking for 95 million OW that would be a dissapotment.

 

[DarthSkywalker]

Well final predictions and tracking numbers should come tomorrow. Those are probably still old.

 

[I SEE SPIDEY]

Jamie said on his April 8th podcast on thinkmcflythink that he didn't believe the 95mil tracking numbers and I don't either. We will see if Jamie and I are right.

And my view is mostly based on Sony's obvious desperation to make the film a hit.

 

[spiderman2]

oh is that normal when they come out with the last tracking is the day before the movie comes out? I alrease wounder how they come up with the numbers in the first place.

 

[DarthSkywalker]

Jamie said on his April 8th podcast on thinkmcflythink that he didn't believe the 95mil tracking numbers and I don't either. We will see if Jamie and I are right.

And my view is mostly based on Sony's obvious desperation to make the film a hit.

I haven't had this much anticipation for box office numbers in a while.

oh is that normal when they come out with the last tracking is the day before the movie comes out? I alrease wounder how they come up with the numbers in the first place.

No, but usually the major sites predict the day before. That TASM2 hasn't had tracking updates is very odd. Could be Sony's doing.

 

[I SEE SPIDEY]

Today both THR and The Wrap both published articles saying it's tracking to do 95+mil.

The Weekend Warrior is predicting 88mil I think. I'm really waiting for box office mojo's predictions, they aren't perfect but they are pretty good.

 

[DarthSkywalker]

Today both THR and The Wrap both published articles saying it's tracking to do 95+mil.

The Weekend Warrior is predicting 88mil I think. I'm really waiting for box office mojo's predictions, they aren't perfect but they are pretty good.

Mojo has been out in front on this, predicting unspectacular returns for a while now. All their logic is sound aswell.