Used to be. Studios got a smaller % of each ticket sold^ Why is that? Is international money somehow worth less?
I love how self-absorbed the movie industry is that after four years of a recession, an unemployment rate around 8%, and an underemployment rate (I.E., people who's stopped looking for work) around 15%, They're people are going to movies less.It was widely reported how disappointing the numbers were for the big releases last Winter.
I love how self-absorbed the movie industry is that after four years of a recession, an unemployment rate around 8%, and an underemployment rate (I.E., people who's stopped looking for work) around 15%, They're people are going to movies less.
The Empire assessment is actually heartening to me. If that ludicrous prediction is in line with what industry insiders expect, then The Avengers will be seen to have over-performed when the actual numbers are tallied.
I haven't seen any box office sites/publications suggest it'll be that low, word of mouth would have to be terrible after it's inevitably big opening for it to stall that hard. Comingsoon.net suggested 'very low 300s' for domestic, which I still think is rather conservative.
I'm with you at best I see it doing adjusted for ticket price inflation Iron Man numbers domestically. I don't that it will do under 300mil though I wouldn't exactly be shocked if it did.I don't see the avengers doing much better off than either of the iron man movies. Both were low 300 mill domestic i believe.
Iron man is still the draw for the avengers, most of the people who saw either cap or thor likely saw the iron man films as well. I doubt they're this separate demo that is going to be added to the avengers.
Honestly though just based on the semi-backlash from iron man 2 and the only relative success of cap and thor I could actually see the avengers making less than 300 milllion domestic.
I'm with you at best I see it doing adjusted for ticket price inflation Iron Man numbers domestically. I don't that it will do under 300mil though I wouldn't exactly be shocked if it did.
ahh... but you also feel Thor didn't deserve the money it got nor the critical acclaim.
And honestly Thor would have been much bigger if FF5 hadn't stolen a bit of it's block buster bluster the week before.
ahh... but you also feel Thor didn't deserve the money it got nor the critical acclaim.
And honestly Thor would have been much bigger if FF5 hadn't stolen a bit of it's block buster bluster the week before.

I'll agree that F5 stole some of the thunder (no pun intended) in terms of who kicks off the blockbuster season, but I really don't think it was substantial enough to diminish the overall box office. I think the fact that all 4 superhero films last year opened between that 55-65 million range showed that's kinda the average for unknown characters opening box office (with the occasional exception).
Oops. My bad. What I meant to say was that they were pretty self-absorbed to be surprised that people weren't going to see movies. They all seemed to be shocked, and thinking: there must have been really bad movies that year, or people must not be liking movies as much--the internet is the enemy!--but it never seemed to occur to them that people weren't going to movies because of the economy, stupid!If that's the industry you work in of course you'll care about bad attendances. Doesn't matter that the product is something as frivolous as movies.
Well firstly the X-Men aren't unknown, they just had to deal with the two awful films that came beforeI'll agree that F5 stole some of the thunder (no pun intended) in terms of who kicks off the blockbuster season, but I really don't think it was substantial enough to diminish the overall box office. I think the fact that all 4 superhero films last year opened between that 55-65 million range showed that's kinda the average for unknown characters opening box office (with the occasional exception).
Well firstly the X-Men aren't unknown, they just had to deal with the two awful films that came before
And secondly Cap and Thor both opened to 65, despite opening in the 2nd weekend of other big hits (Harry Potter and Fast Five respectively), whereas Green Lantern opened to 55, opposite basically nothing
So I don't think it's fair to blanket them together and say "there's your average"
Magneto is the second most recognizable X-Man to most people, Beast and Mystique are no slouches eitherI think it's perfectly fine to say that's average, I genuinely believe those films wouldn't have done much more business than what they did with or without the films from previous weeks, GL is the only one that really could have done better had the film been better, but even then I don't believe it gets much more than 65 million either. Lets not make out that those are bad openings, these were lesser known characters (Xmen included given no Wolverine) and I believe those openings reflect that.